Job Description
Digital Marketing Coordinator Defined Fitness Inc - 2.0 Albuquerque, NM Job Details Full-time 12 hours ago Qualifications LinkedIn Photography Social media advertising campaigns Website activity analysis Engagement rate tracking Customer communication Website management SEO traffic analysis reports SEO content optimization Social media engagement tracking Reputation management YouTube Sales collateral development Community management Bachelor's degree in communications Marketing Branding consistency Email marketing strategy development Digital brand management Mid-level Marketing strategy development ROI 3 years Bachelor's degree in marketing Adobe Premiere Pro Project marketing collateral management Key Performance Indicators Driver's License Bachelor's degree Customer service through social media
Full Job Description Location:
Corporate Office Supervises:
NA Reports to: Director of Marketing Status:
Exempt / Full Time Overview:
Defined Fitness is seeking a driven and creative Digital Marketing Coordinator to lead the charge in telling our story across all digital platforms. You'll be responsible for content creation, social media management, event marketing, and digital campaigns that strengthen our brand and drive engagement. With a bold voice and a passion for fitness, you'll bring energy, innovation, and precision to everything you produce. Key Responsibilities:
Own and amplify the Defined Fitness brand across all digital platforms including Facebook, Instagram, YouTube, LinkedIn, and our internal communications platform. Create and manage compelling content—photos, videos, graphics, copy—for web, email, social media, digital ads, and the Defined Fitness App Develop and execute digital marketing calendars and content strategies aligned with organizational goals Plan, promote, and execute events that enhance member engagement and brand visibility Manage all social media accounts, respond to messages and comments, and foster active online communities Oversee digital advertising campaigns—develop creative, monitor performance, and optimize for ROI Track and report on KPIs including engagement, traffic, SEO, conversions, app downloads, and campaign effectiveness Manage website content updates through a CMS and ensure SEO best practices are implemented Build and launch email and SMS campaigns that connect with current and potential members Monitor and manage online brand reputation across review platforms (Google, Yelp, etc.) Collaborate with internal teams and vendors to ensure brand consistency across all channels Support marketing initiatives with print, digital, and in-club collateral development Qualifications:
Bachelor's degree in Media, Marketing, Communications, or related field preferred Minimum of 3 years of digital marketing experience Operational knowledge of videography and photography equipment Proven expertise in Adobe Creative Suite, with strong skills in Adobe Premiere Proficient in social media platforms and digital tools including Meta Business Suite, Meta Ad Manager, Google Analytics, and CRM platforms (e.g., Gym Sales) Strong interpersonal communication skills Ability to engage in public outreach Experience in content creation, campaign planning, and event execution Excellent communication, organizational, and time management skills Self-starter with strong creative instincts and attention to detail Valid New Mexico driver's license with acceptable driving record Ability to work onsite or remotely as needed Physical Requirements:
Ability to sit for extended periods and lift up to 25 lbs Must be able to walk, squat, bend, stoop, stand, listen, read, and write
