Marketing Analyst/Coordinator 4

Marketing Analytics Consultant (B2B Funnel & Growth Analytics)

Job Type:

W2

Contract Contract Duration:

12

Months, Possible Extension Location:

New York, New York 10119

Work Setting:

Fully Onsite Pay Rate:

$68.25 - $70.00/hour Top Skills Data Analysis & Visualization B2B Funnel Analytics & Attribution Strategic Forecasting & Experimentation Job Summary This role is responsible for driving data-informed decision-making across the marketing funnel through performance analysis, forecasting, and reporting. The Marketing Analytics Consultant will partner cross-functionally to deliver insights, optimize campaigns, and improve acquisition, lifecycle, and revenue outcomes. This position supports marketing strategy by ensuring alignment to measurable business performance. Key Responsibilities Performance Tracking & Measurement Track performance across marketing channels including paid, organic, email, web, events, content, and account-based marketing Develop dashboards and automated reporting aligned to business KPIs Cohort Analysis & Forecasting Conduct cohort analysis to evaluate lead quality, conversion rates, channel efficiency, and ROI Forecast pipeline and revenue contribution to support planning and budget decisions Insights & Experimentation Analyze campaign and test performance to generate actionable insights Partner with cross-functional teams to support experiment design and performance evaluation Funnel Analytics & KPI Management Define and manage KPI frameworks across acquisition and lifecycle stages Analyze funnel progression (Lead ? MQL ? SQL ? Opportunity ? Revenue) to identify optimization opportunities Reporting & Business Insights Deliver recurring reports with clear, data-driven insights Provide recommendations to improve campaign effectiveness and pipeline performance Market & Competitive Analysis Research market conditions, customer trends, and competitor strategies Analyze pricing, sales performance, and marketing effectiveness Required Skills Strong data analysis, reporting, and visualization capabilities Experience with B2B marketing funnels and attribution modeling Advanced spreadsheet modeling (Excel or equivalent) Ability to translate complex data into clear, actionable insights Strong communication and stakeholder collaboration skills Ability to work independently and manage multiple priorities Required Tools & Platforms CRM platforms (e.g., Salesforce) Marketing automation platforms (e.g., Pardot or similar) Web analytics tools (e.g., Adobe Analytics or similar)

Preferred:

Data visualization tools (e.g., Tableau, Looker) Data platforms (e.g., Snowflake) B2B attribution tools Qualifications Bachelor's degree in Marketing, Analytics, Business, or related field 8+ years of experience in marketing analytics, growth analytics, or revenue operations Ideal Candidate Profile Experience working in B2B marketing environments with full-funnel visibility Strong analytical and problem-solving skills Experience working with marketing systems and data workflows Ability to partner cross-functionally with marketing, sales, and operations teams Comfortable working in fast-paced, data-driven environments #LI-MH1 #INDPRO