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Marketing Coordinator
Job
Robert Half
Saratoga Springs, NY (In Person)
Full-Time
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Job Description
We are looking for a Marketing Coordinator to help drive marketing programs for the farm-focused business in Saratoga Springs, New York. This position supports multi-channel outreach, customer-facing events, and content development that highlights solutions related to agriculture. The role works closely with staff to keep marketing efforts organized, relevant, and aligned with business goals.
Responsibilities:
- Coordinate marketing initiatives across digital channels, printed materials, and in-person events to support business priorities.
- Develop customer-facing collateral such as presentations, brochures, and case studies in partnership with sales and technical teams.
- Help plan and execute trade shows, customer meetings, and on-farm demonstration activities.
- Monitor lead generation efforts and maintain visibility into follow-up actions and campaign outcomes.
- Refresh marketing content on web-based platforms and support ongoing digital outreach activities.
- Turn specialized product and technical information into clear, audience-appropriate messaging for customers.
- Track campaign effectiveness using performance data and recommend adjustments to improve results.
- Research market activity, competitor positioning, and industry developments to inform marketing plans.
- Review materials for accuracy and ensure they meet brand expectations and applicable compliance standards.