Social Media and Marketing Coordinator

Job Overview This is a dynamic, creative role for a social media-savvy marketing professional. The Social Media & Marketing Coordinator will help to coordinate MOBO's brand presence across all digital and print platforms—developing compelling content, managing paid advertising, supporting video production and SEO, and serving as a brand ambassador who visits our Ohio-area locations regularly to capture authentic content and connect with our teams. This role is full-time, Monday-Friday, with occasional evening or weekend availability for events, shoots, and promotions. Travel to MOBO locations throughout Ohio is expected approximately one day per week. Some cross-coverage with our call center team is required to support lead follow-up and CRM management. Key Responsibilities Social Media Content & Channel Management Create, curate, and schedule original content across all MOBO social media platforms including Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging channels. Develop and maintain a monthly content calendar aligned with promotions, service launches, seasonal campaigns, and brand voice. Produce high-quality static graphics, carousels, Reels, Stories, and short-form video content using tools such as Canva and Capcut. Manage day-to-day social media posting, community engagement, inbox monitoring, and comment responses to maintain an active and authentic brand presence. Conduct regular competitive analysis, track social media trends, and bring fresh content ideas and platform-specific strategies to the team. Monitor and report on channel performance metrics (reach, engagement rate, follower growth, saves, shares) and use data to continuously refine content strategy. Work with influencers when required. Graphic Design & Visual Brand Identity Update digital and print assets including social graphics, promotional flyers, email headers, event materials, signage, menus, and patient-facing collateral. Ensure all visual content adheres to MOBO's brand standards, maintaining consistency in typography, color palette, and tone across all touchpoints. Collaborate with management on seasonal campaigns, new service launches, and special event promotions to develop cohesive visual campaigns. Source and manage a library of photography and video assets; coordinate or participate in on-site content shoots at MOBO locations throughout Ohio. Paid Advertising & Ad Management Create and manage paid social advertising campaigns across Meta (Facebook/Instagram), TikTok, and Google, including ad creative development, audience targeting, and budget management. Write compelling ad copy and design attention-grabbing visuals optimized for each platform and campaign objective. Monitor ad performance daily, making data-informed adjustments to targeting, creative, and budget to maximize ROI and lead generation. Collaborate with management to set campaign goals, define target audiences, and report on key performance indicators including cost-per-lead, click-through rate, and return on ad spend. Coordinate retargeting strategies in alignment with the CRM and lead management system. Video Content, SEO & Blogging Collaborate with the team on planning, filming, and editing short-form and long-form video content including treatment walkthroughs, provider spotlights, patient education series, and promotional clips. Assist in scripting, storyboarding, and on-location filming during site visits to MOBO locations. Edit video content for use across social platforms, website, email marketing, and YouTube. Research and write SEO-optimized blog content on topics relevant to aesthetics, wellness, weight management, and hormonal health to drive organic search traffic. Assist in keyword research, on-page SEO optimization, and Google Business Profile management to improve local search visibility across all MOBO locations. Work with management to develop and maintain a content calendar that integrates blog, video, and social content strategy. Email, Print & Campaign Coordination Support the development and scheduling of drip email campaigns, monthly e-blasts, and SMS promotions using designated marketing platforms. Design email templates and manage contact lists, segmentation, and deliverability monitoring. Assist in coordinating print media projects including brochures, rack cards, direct mailers, and in-office promotional materials. Manage established vendor relationships with printers and media partners as needed. Coordinate patient events, seasonal promotions, open houses, and in-office activations from a marketing execution standpoint. Lead Follow-Up & CRM Support Provide cross-coverage support with the call center team by following up with inbound web leads, social media inquiries, and ad-generated leads through phone, text, and email when requested. Maintain accurate and timely documentation of lead status, follow-up history, and appointment disposition within the CRM and lead management system. Help ensure marketing-generated leads are properly handed off to the scheduling team and tracked through conversion. Support reporting on marketing campaign lead generation, cost-per-acquisition, and conversion rates to inform future strategy. Site Visits & Field Content Production Travel to MOBO office locations throughout Ohio approximately one day per week to capture authentic photo and video content, connect with local teams, and ensure brand consistency. Conduct on-site content shoots featuring providers, treatments, facility highlights, and team culture. Serve as a brand ambassador, ensuring each location's in-office materials, digital displays, and patient-facing communications are current and on-brand. Job Requirements Strong graphic design skills are required; proficiency in Canva is a minimum, preferably Adobe creative suite. Demonstrated experience managing social media accounts professionally—not just personal use—with a portfolio or examples of prior work strongly encouraged. Experience with paid social advertising (Meta Ads Manager, TikTok Ads, Google Ads) is highly preferred. Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, or similar) is preferred. Basic video editing skills (CapCut, Adobe Premiere, or similar) required; experience with Reels and short-form video production is a plus. Understanding of SEO fundamentals and content marketing strategy; experience writing blog or marketing copy preferred. Excellent written communication skills with the ability to adapt tone and voice for different platforms, audiences, and campaigns. Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously with minimal supervision. Experience in a medical spa, aesthetics, beauty, health, or wellness industry is a significant plus. A self-starter attitude with a creative eye and genuine passion for social media, digital marketing, and brand storytelling. Professional, presentable, and comfortable interacting with patients, providers, and franchise partners during site visits. Must maintain a valid Ohio driver's license without restrictions that limit your ability to perform job duties. Must maintain current auto insurance meeting minimum State of Ohio requirements. Must be able to pass a criminal background check, which will be conducted at time of offer. Employee will be asked to sign a non-disclosure and non-solicitation agreement. What You'll Receive Competitive hourly compensation Performance-based bonuses at the discretion of management Discounts on MOBO services and products Greater than 30 hours per week eligible for benefits after 90-day probationary period, including: 7 paid holidays per year Paid Time Off Optional insurance coverage Employer-paid Short-Term Disability (STD) and Long-Term Disability (LTD) benefits

Pay:

$25.00 - $32.00 per hour

Benefits:

401(k) matching Dental insurance Employee discount Health insurance Paid time off Vision insurance

Work Location:

In person