Marketing and Sales Coordinator

About Daston Corporation Since 1992, Daston Corporation has been a leading, award-winning provider of professional and Software-as-a-Service (SaaS) technology solutions to the public sector and commercial entities. As a Google Cloud Premier Partner and a certified NetSuite Solutions Partner, Daston specializes in modernizing businesses. We deliver comprehensive Google Workspace solutions and expert support alongside innovative NetSuite ERP solutions—including our proprietary GovCon Essentials, specifically built for the complex compliance needs of government contractors. We are seeking a highly motivated and strategic Sales and Marketing Coordinator to serve as a pivotal force within our growth team. Reporting to the Director of Marketing, this role is responsible for assisting in elevating Daston's market presence and bridging the gap between high-level marketing strategy and sales execution. The ideal candidate is a proactive self-starter with a proven track record in the GovCon space who excels at campaign management, lead lifecycle ownership, and supporting a sophisticated cloud-based sales environment.

Key Responsibilities Campaign Strategy & Lead Management Campaign Execution:

Assist with the execution and monitoring of multi-channel email marketing campaigns (Mailchimp), focusing on sophisticated lead nurturing for Google and NetSuite offerings.

Lead Lifecycle Management:

Actively manage the flow of marketing-generated leads to the sales team, ensuring high-quality data handoff and timely follow-up.

Market Intelligence:

Utilize ZoomInfo and GovTribe to identify high-value prospects, build targeted outreach lists, and provide actionable insights to the Director of Marketing.

Sales Enablement Proposal Assistance:

Assist the sales team in the development and formatting of complex proposals; must be an expert in Google Docs, M365 Suite, and Adobe Acrobat to ensure a polished, professional output. Knowledge of Commercial, Federal, State, Local

RPF, SOW

is preferred.

Collateral Management:

Oversee the digital asset library, ensuring the sales team has immediate access to the most current, high-impact marketing collateral.

Brand & Digital Presence Content & Social Strategy:

Manage the social media calendar and execute posts to maintain a consistent, authoritative brand voice across all corporate platforms. Must be proficient in Hootsuite and similar platforms.

Web & SEO:

Lead website administration tasks, including publishing blog posts and optimizing webpage content for SEO and relevancy.

Performance Analytics:

Monitor and report on Google Ads performance, providing data-driven recommendations to improve ROI and campaign health.

Content Production:

Assist with the coordination of the end-to-end production of marketing materials (one-pagers, case studies) that highlight Daston's technical expertise.

Event Coordination Logistics Management:

Assist with the planning for virtual and in-person industry events, including managing high-stakes promotional materials and post-event lead distribution.

Required Qualifications Industry Expertise:

Minimum 3-5 years of professional marketing experience, specifically within a government contractor or a company serving the public sector (Fed/SLED). SaaS organizations are also preferred.

Technology Fluency:

Deep familiarity with promoting cloud technologies (Google Workspace/Cloud or NetSuite ERP) to public and private sector clients.

Platform Proficiency:

• Expertise in Mailchimp (or similar enterprise CRM/Email platforms). Advanced proficiency with prospecting tools such as ZoomInfo and GovTribe . Proven experience monitoring and optimizing Google Ads .

AI Integration:

Proficiency in leveraging AI tools to enhance marketing efficiency, automate workflows, and draft technical content.

Communication:

Exceptional professional writing skills; ability to translate complex technology into persuasive, benefits-driven copy.

Education:

Bachelor's degree in Marketing, Communications, Business, or a related field. Why Join Daston? This is a high-impact opportunity for a seasoned coordinator to take ownership of marketing operations within a growing, award-winning organization. You will be an integral part of a supportive team recognized as a leader in Google Cloud and NetSuite ERP solutions. Ready to elevate your career with a technology leader? Apply today!

Pay:

$49,949.27 - $65,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Paid time off Vision insurance

Work Location:

Hybrid remote in Leesburg, VA 20176