Marketing Coordinator

Marketing Coordinator Carelinc Medical Equipment - 3.2 Grand Rapids, MI Job Details 18 hours ago Benefits Career development plan Opportunities for advancement Qualifications Community relationship building Full Job Description Are you a creative and organized marketing professional who enjoys bringing ideas to life, building brand awareness, and supporting meaningful customer experiences? CareLinc is looking for a Marketing Coordinator to join our team and help drive marketing initiatives that support our mission, customers, referral partners, and employees. What You'll Do In this role, you'll: Support the planning, coordination, and execution of marketing campaigns, projects, and strategic initiatives. Create and maintain marketing materials, brand assets, photography libraries, and promotional resources. Develop marketing collateral and communications that support referral sources, customers, and community partners. Assist with digital marketing efforts including social media, email marketing, paid advertising, SEO, and online engagement strategies. Manage website content and administration, including updates, e-commerce functionality, SEO optimization, and troubleshooting. Create engaging content and graphics for websites, social media, email campaigns, and digital advertising using Adobe Creative Cloud. Maintain and update CareLinc's internal employee communication platforms. Support internal communications that strengthen employee engagement, company culture, and organizational initiatives. Monitor customer feedback and online reputation management efforts while helping improve customer satisfaction. Create and manage digital forms and data collection tools. Support community outreach activities, trade shows, educational programs, and company-sponsored events. What We're Looking For Bachelor's degree in Marketing, Communications, Business, or a related field preferred. Equivalent education, training, and relevant professional experience will be considered. Knowledge of marketing principles, campaign execution, and brand management. Understanding of digital marketing channels including SEO, social media, paid advertising, email marketing, e-commerce, and customer engagement platforms. Experience with website content management and digital marketing tools. Proficiency with Microsoft Office and Microsoft 365 applications. Familiarity with Google Analytics, Google Ads, email marketing platforms, and SEO best practices. Strong organizational skills with the ability to manage multiple projects and priorities. Excellent written, verbal, and interpersonal communication skills. Creative mindset with strong attention to detail and a commitment to quality. Ability to work independently while collaborating effectively across teams. Why CareLinc? Our mission is to be Partners in your CARE, providing independence and dignity through Community, Accountability, Relationships, and Empathy. As a Marketing Coordinator, you'll play an important role in sharing our story, supporting business growth, and strengthening the connections that make CareLinc a trusted healthcare partner. Perks & Benefits Competitive compensation Hybrid work-from-home eligibility Growth and advancement opportunities Collaborative and supportive team environment Continuing education and professional development Opportunity to make a meaningful impact across a growing organization Join a team where creativity, collaboration, and purpose come together to make a difference every day.