Marketing Coordinator

Job Description:

We are seeking a highly motivated and compassionate Community Marketing Coordinator to join our team dedicated to providing high-quality care for seniors. This role is focused on building relationships within the community and attracting new residents to our facility. The ideal candidate will have a passion for helping others and will work to establish a strong presence within the local community, connecting with potential residents and their families through outreach, events, and targeted marketing efforts. Healthcare exp required, preferably in Memory Care, Assisted Living or Hospice Community Marketing Coordinator at our assisted living facility, your responsibilities will include:

Community Outreach & Networking :

Establish and maintain strong relationships with local organizations, healthcare providers, and community leaders to increase referrals and attract potential clients.

Lead Generation & Client Acquisition :

Develop and execute marketing strategies to generate new leads and convert them into residents. This includes meeting with potential clients, giving facility tours, and facilitating the admissions process.

Event Planning & Promotion :

Plan and execute community-focused events, such as open houses, senior health fairs, and family seminars, to engage with prospective residents and their families.

Partnership Development :

Cultivate relationships with referral sources, including hospitals, rehab centers, social workers, and other senior care providers to drive inbound referrals.

Brand Awareness :

Increase brand visibility by attending local events, networking functions, and speaking engagements to raise awareness of the facility's services and unique offerings.

Content Creation & Marketing :

Develop marketing materials such as brochures, social media posts, newsletters, and website content to promote the facility's services and highlight success stories.

Relationship Management :

Maintain ongoing relationships with current residents' families and local community groups to foster goodwill and promote positive word-of-mouth.

Data & Reporting :

Track and report on marketing campaign effectiveness, lead generation efforts, and the overall success of community outreach initiatives.

Competitor Analysis :

Monitor industry trends and competitor offerings to adjust marketing strategies and stay ahead of the market.

Qualifications:

(Preferred but not required) Bachelor's Degree in Marketing, Communications, Public Relations, Healthcare Administration, or a related field (or equivalent experience). 2-4 years of experience in sales, marketing, or community outreach, preferably in healthcare or senior living environments.

Excellent Communication Skills :

Strong written and verbal communication skills, with an empathetic and personable approach to interacting with prospective clients and their families.

Sales and Networking Skills :

Proven track record of generating leads, converting prospects into clients, and building strong referral networks.

Event Planning Experience :

Demonstrated ability to organize and promote community events, both virtual and in-person, to engage with potential clients and their families.

Knowledge of Senior Care :

Familiarity with the senior living industry, including the challenges and needs of seniors and their families, is highly desirable.

Relationship Building :

A natural ability to build and maintain lasting relationships with referral partners, healthcare professionals, and community members.

Tech-Savvy :

Proficient with marketing and CRM tools, social media platforms, and general office software (Microsoft Office, Google Suite, etc.).

Strong Organizational Skills :

Ability to juggle multiple responsibilities, prioritize tasks, and meet deadlines in a fast-paced environment.

Local Knowledge :

Deep understanding of the local community, including senior services, health organizations, and other facilities.

Benefits:

Competitive compensation package. Health, dental, and vision insurance options. Generous paid time off (PTO) and holidays. 401(k) retirement plan with company match. Professional development and training opportunities. Collaborative and supportive work environment. If you're passionate about building vibrant, engaged communities and creating meaningful connections, we would love to hear from you. Apply today to be part of our growing team!

Job Type:

Full-time Pay:

$45,000.00 - $75,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off

Schedule:

8 hour shift Day shift

Work Location:

Hybrid remote in Victoria, TX 77904