Marketing Coordinator/Marketing Operations

About Us We are a family-owned business that's been operating since 1959—but we are not interested in staying small, slow, or outdated.

We operate:

A legacy department store—Martin's Multiple retail footwear locations (Red Wing Shoe Stores) A growing digital presence across e-commerce (www.shopmartins.com) and local retail We are actively working to modernize how we market, measure, and grow. Right now, our biggest opportunity is simple: We are spending money on marketing—but we don't fully know what is working. We want to fix that, build systems around it, and then scale what actually drives traffic and sales. The Role This is not a "post on social media and make things look nice" job. This is a Marketing Operator role for someone who wants to: Build real marketing systems Fix attribution and tracking Turn marketing into measurable results Help grow multiple retail businesses Use AI to move faster and smarter You will work directly with ownership and help execute an existing strategy while improving how it actually performs. You will start as a player-coach : Doing the work Organizing the work Directing others (internal content help + outside vendors) What You'll Actually Do You will help lead and execute: Marketing Attribution & Systems (Priority #1) Build and improve tracking across channels (Google, Meta, etc.) Help connect marketing activity to actual store traffic and sales Develop simple reporting that shows what is working and what isn't Improve how we measure ROI across campaigns Traffic & Campaign Execution Support and execute campaigns across: Google Ads Meta Ads Manager YouTube GroundTruth (Potentially audio + emerging channels) Traditional Channels Help turn strategy into execution that drives store traffic Brand Building (Department Store Focus) Help create a more consistent and recognizable brand Support content direction across: Social In-store signage Digital campaigns Work within an existing strategy—but improve how it shows up Content Direction (Not Just Creation) Help organize and direct content creation Work with internal staff to improve quality and consistency Ensure content supports actual business goals (not just engagement) AI-Driven Workflow Use tools like ChatGPT and Claude to: Build campaigns Generate and refine content Improve speed and organization Reduce chaos in execution Tools You'll Work With Shopify Klaviyo Google Ads Meta Ads Manager YouTube GroundTruth AI tools (required, not optional) Who We're Looking For We are looking for a builder , not a passenger.

Someone who:

Wants to figure things out, not wait to be told Cares about whether marketing actually works Is comfortable with both strategy and execution Can organize chaos and bring structure Is curious, coachable, and competitive You do not need to know everything.

But you do need:

Strong problem-solving ability Comfort with data and numbers Willingness to learn quickly Ownership mentality What Will Not Work Here This role is not for someone who: Only wants to design or post content Avoids numbers, tracking, or accountability Needs constant direction Says "that's not my job" Wants a fully remote, low-responsibility role What Success Looks Like You are winning in this role if: We clearly understand which marketing channels drive results Our marketing spend becomes more efficient over time Store traffic improves Campaigns feel more organized and intentional Our department store brand becomes more recognizable regionally We operate with less guesswork and more clarity Why This Role Is Different You won't be one small piece of a big corporate marketing team.

You will:

See the full picture of how marketing impacts a business Work directly with ownership Have real influence on decisions Help build systems from the ground up Gain experience across multiple businesses and channels If you want to build something real—and actually see the impact of your work—this is that opportunity.

Pay:

$16.00

• $22.

00 per hour

Benefits:

401(k) matching Employee discount Paid time off

Work Location:

In person Marketing Coordinator/Marketing Operations 914 North Hervey Street, Hope, AR 71801 $16

• $22 an hour
• Part-time, Full-time $16
• $22 an hour
• Part-time, Full-time About Us We are a family-owned business that's been operating since 1959—but we are not interested in staying small, slow, or outdated.

We operate:

A legacy department store—Martin's Multiple retail footwear locations (Red Wing Shoe Stores) A growing digital presence across e-commerce (www.shopmartins.com) and local retail We are actively working to modernize how we market, measure, and grow. Right now, our biggest opportunity is simple: We are spending money on marketing—but we don't fully know what is working. We want to fix that, build systems around it, and then scale what actually drives traffic and sales. The Role This is not a "post on social media and make things look nice" job. This is a Marketing Operator role for someone who wants to: Build real marketing systems Fix attribution and tracking Turn marketing into measurable results Help grow multiple retail businesses Use AI to move faster and smarter You will work directly with ownership and help execute an existing strategy while improving how it actually performs. You will start as a player-coach : Doing the work Organizing the work Directing others (internal content help + outside vendors) What You'll Actually Do You will help lead and execute: Marketing Attribution & Systems (Priority #1) Build and improve tracking across channels (Google, Meta, etc.) Help connect marketing activity to actual store traffic and sales Develop simple reporting that shows what is working and what isn't Improve how we measure ROI across campaigns Traffic & Campaign Execution Support and execute campaigns across: Google Ads Meta Ads Manager YouTube GroundTruth (Potentially audio + emerging channels) Traditional Channels Help turn strategy into execution that drives store traffic Brand Building (Department Store Focus) Help create a more consistent and recognizable brand Support content direction across: Social In-store signage Digital campaigns Work within an existing strategy—but improve how it shows up Content Direction (Not Just Creation) Help organize and direct content creation Work with internal staff to improve quality and consistency Ensure content supports actual business goals (not just engagement) AI-Driven Workflow Use tools like ChatGPT and Claude to: Build campaigns Generate and refine content Improve speed and organization Reduce chaos in execution Tools You'll Work With Shopify Klaviyo Google Ads Meta Ads Manager YouTube GroundTruth AI tools (required, not optional) Who We're Looking For We are looking for a builder , not a passenger.

Someone who:

Wants to figure things out, not wait to be told Cares about whether marketing actually works Is comfortable with both strategy and execution Can organize chaos and bring structure Is curious, coachable, and competitive You do not need to know everything.

But you do need:

Strong problem-solving ability Comfort with data and numbers Willingness to learn quickly Ownership mentality What Will Not Work Here This role is not for someone who: Only wants to design or post content Avoids numbers, tracking, or accountability Needs constant direction Says "that's not my job" Wants a fully remote, low-responsibility role What Success Looks Like You are winning in this role if: We clearly understand which marketing channels drive results Our marketing spend becomes more efficient over time Store traffic improves Campaigns feel more organized and intentional Our department store brand becomes more recognizable regionally We operate with less guesswork and more clarity Why This Role Is Different You won't be one small piece of a big corporate marketing team.

You will:

See the full picture of how marketing impacts a business Work directly with ownership Have real influence on decisions Help build systems from the ground up Gain experience across multiple businesses and channels If you want to build something real—and actually see the impact of your work—this is that opportunity.

Pay:

$16.00

• $22.

00 per hour

Benefits:

401(k) matching Employee discount Paid time off

Work Location:

In person