Peer-to-Peer Marketing & Endurance Coordinator

The Sunrise Association is seeking a Peer-to-Peer Marketing & Endurance Coordinator to lead growth across our full portfolio of peer-to-peer fundraising programs: SunriseWALKS, our DIY fundraising program, and Team Sunrise (our endurance program). The ideal candidate has at least three years of relevant experience, thrives in a fast-paced environment, and loves working with a team. The mission of the Sunrise Association is to bring back the joys of childhood to children with cancer and their siblings worldwide through the creation of Day Camps, Year-Round Programs, and In-Hospital Recreational Activities, all offered free of charge. About the Role Reporting to the Chief Marketing Officer, the Peer-to-Peer Marketing & Endurance Coordinator is responsible for generating, planning, executing, and evaluating strategies that recruit new participants and achieve the fundraising goals of Sunrise Association across three core peer-to-peer programs: SunriseWALKS (our flagship walks program) DIY Fundraising (peer-led independent campaigns, ~$120K raised in 2025, projected $180K in 2026) Team Sunrise (our endurance program, $64K raised in 2025, projected $97K in 2026) The role also provides marketing support for Sunrise Streams, our emerging charity streaming platform. This position drives acquisition through social media and web-based programs, focusing on improving ROI, increasing revenue, and growing event participation through efficient leads and conversions across LinkedIn, Facebook, Instagram, TikTok, and streaming platforms. Primary ResponsibilitiesSunriseWALKS Develop and execute comprehensive digital marketing acquisition plans for the WALKS program Update and manage the SunriseWALKS website through DonorDrive CMS Design and create digital-centric recruitment and fundraising communications, including email, social media assets, participant materials, marketing collateral, and website content Collaborate with the WALKS team to solicit, advance, and improve sponsorship opportunities DIY Fundraising Program (Explicit Growth Ownership) Serve as the marketing lead for DIY fundraising, with explicit responsibility for growing the program from ~$120K (2025) to $180K (2026 forecast) and beyond Collaborate with the Peer-to-Peer team to create, recruit, and steward DIY participants Provide comprehensive marketing support for DIY campaigns, including participant toolkits, social-ready assets, email templates, and coaching resources Identify new audiences, partnerships, and content strategies to expand DIY participation Build scalable systems that allow DIY fundraisers to launch, run, and complete successful campaigns Team Sunrise / Endurance Program (End-to-End Ownership) Own the Team Sunrise endurance program end to end, including strategy, recruitment, participant experience, and marketing infrastructure Recruit and interview prospective endurance participants Coach participants throughout their training and fundraising journey Expand Sunrise's marathon footprint by securing bibs at additional races and building relationships with race organizers Build and execute the complete marketing infrastructure behind the program, including landing pages, email journeys, social campaigns, and participant communications Drive growth from $64K (2025) to $97K (2026 forecast) and beyond Sunrise Streams (Marketing Support) Provide marketing support for Sunrise Streams, our emerging charity streaming platform Collaborate with program leads on streamer recruitment campaigns, social content, and platform-specific creative Help establish best practices and creative templates as the program scales Cross-Program Responsibilities Analyze historical and current data to generate strategies, recommend changes, and track progress against goals across all P2P programs Test and optimize nationwide P2P social media campaigns in real time for ROI, cost per click, cost per lead, and cost per conversion Manage the social media lead generation response plan Develop resources and trainings to support our community with digital marketing strategies and tools Stay current with peer and competitor digital activities and innovations, and share insights with colleagues Apply P2P best practices and emerging trends to maximize recruitment and fundraising results Provide subject matter expertise across LinkedIn, Facebook, Instagram, TikTok, and streaming platforms All other duties as assigned Knowledge, Skills & Abilities Uniquely people-oriented with a natural desire to connect, chat, and build relationships, especially with endurance participants and DIY fundraisers who need a coach and partner, not just a marketer Ability to excite anyone about our mission and create a meaningful experience for every supporter Agile, creative connector who can identify or create P2P fundraising opportunities where they may not be immediately apparent, especially in social media and the digital space Experience creating and managing social media fundraising campaigns, particularly across Meta platforms and streaming platforms Comfort with end-to-end program ownership: strategy, recruitment, participant communication, and execution Strong team orientation and work ethic, essential for a demanding environment that continually strives for excellence, efficiency, and innovation Ability to organize complex programs using the project-management tool provided, manage deadlines, and maintain strong communication between internal teams and vendor partners Available to work a flexible schedule, including weekends, evenings, and nights as needed for events and races Experience planning, leading, and managing projects, coordinating with peers, and reporting on progress to senior leadership Minimum Education & Experience At least three years of experience in P2P fundraising, strategy, recruitment, marketing, or participant communication is required A combination of social media experience and peer-to-peer fundraising experience is strongly preferred Track record of participant acquisition in the peer-to-peer fundraising industry or a related field is required Firm grasp of DonorDrive or comparable P2P fundraising software is required; other CMS exposure is a plus Knowledge of email communication systems is required Endurance program experience (marathon, triathlon, cycling, or comparable) is a strong plus Canva experience is a plus Experience with AI tools is a plus Graphic design or other relevant creative experience is a plus Proven success as a personal P2P fundraiser is a strong plus How to Apply Please send your resume and cover letter to chris.strom@sunriseassociation.org . If you do not include a cover letter, your resume will not be reviewed.

Job Types:

Full-time Salary:

$50,000 annual salary

Benefits:

Generous PTO, holiday schedule and flexible spending plan Health insurance, pension and optional 403(b) retirement plan Professional development opportunities to support your growth One day remote work weekly, with prior approval by supervisor

Schedule:

Monday to

Friday Job Type:

Full-time Pay:

$50,000.00 per year

Benefits:

Health insurance Paid time off Ability to

Commute:

Oceanside, NY 11572 (Required) Ability to

Relocate:

Oceanside, NY 11572: Relocate before starting work (Required)

Work Location:

In person