Marketing Coordinator

Marketing Coordinator Planet Fitness & Tommy's Express Car Wash El Paso, TX Job Details Full-time 1 day ago Benefits Health insurance Dental insurance Paid time off Vision insurance Life insurance Qualifications Digital marketing campaign setup Teamwork Bachelor's degree Organizational skills Communications Productivity software Marketing operations Full Job Description Join Our Team as a Marketing Coordinator Are you an experienced, detail-oriented marketing professional ready to take on a role where your work directly drives growth and brand impact? Do you thrive in a fast-paced, multi-brand environment where execution, organization, and creativity all matter? We're a successful franchise organization with over 30 years of experience in the fitness industry as Planet Fitness and a rapidly expanding presence in the car wash industry as Tommy's Express Car Wash. We're seeking an experienced Marketing Coordinator to support, execute, and manage marketing initiatives across both industries while working closely with leadership to deliver measurable results. This is a hands-on role for a professional who can confidently manage multiple campaigns, coordinate cross-functional projects, and ensure consistent execution across all locations and brands. About Us For nearly three decades, we've built a strong reputation in the fitness industry, helping thousands of members achieve their health and wellness goals. More recently, we've expanded into the car wash industry, bringing the same commitment to quality, innovation, and customer experience. As we continue to grow across multiple locations and brands, we're looking for a strong marketing professional who can help coordinate campaigns, manage workflows, and ensure consistent brand execution across all markets. About the Role As a Marketing Coordinator, you will support the Director of Operations and Executive leadership in executing marketing strategies across multiple brands and locations. This role focuses on campaign coordination, project execution, vendor communication, and performance tracking working with third party agency. You'll play a key role in ensuring marketing initiatives are delivered on time, on brand, and aligned with company growth objectives. This position requires strong organization, attention to detail, and the ability to manage multiple priorities in a dynamic environment. What You'll Do Execute and manage multi-channel marketing campaigns including digital, social media, email, print, radio, and local outreach initiatives. Support the development and execution of marketing strategies in collaboration with leadership. Coordinate marketing projects across multiple locations, ensuring deadlines, deliverables, and brand standards are met. Manage day-to-day communication with vendors, agencies, and print/media partners. Assist in planning and executing promotions, grand openings, events, and community activations. Track campaign performance metrics and prepare reports to evaluate effectiveness and ROI. Maintain and organize marketing calendars, assets, and brand materials across all locations. Oversee the production and proofreading of marketing collateral to ensure accuracy and brand consistency. Support new location launches, including pre-sale marketing, local awareness campaigns, and opening events. Monitor competitor activity and market trends to identify opportunities for improvement and innovation. Collaborate with operations and sales teams to align marketing efforts with business goals. Assist in budget tracking and vendor coordination to ensure cost-effective marketing execution. Provide support for additional marketing and administrative duties as assigned. Why You'll Love This Role Direct impact: Your work will help drive growth across two expanding industries.

Hands-on responsibility:

Manage real campaigns and marketing initiatives from start to finish.

Growth opportunity:

Be part of a growing organization with expanding brands and markets.

Fast-paced environment:

No two days are the same in this dynamic, multi-brand company.

Collaboration:

Work closely with leadership while building cross-functional experience. What We're Looking For We're looking for an experienced marketing professional who is highly organized, execution-focused, and comfortable managing multiple projects at once. The ideal candidate is detail-oriented, proactive, and able to take ownership of marketing deliverables from planning through completion. You should be confident working in a fast-moving environment where priorities shift and deadlines matter. Qualifications Bachelor's degree in marketing, communications, business, or related field. 4-5+ years of marketing experience in campaign coordination, digital marketing, or brand execution roles. Strong understanding of digital marketing platforms, social media, and multi-channel campaign execution. Experience working with vendors, agencies, or cross-functional teams. Proficiency in Microsoft Office (experience with Adobe Creative Suite, Canva, or similar tools is a plus). Strong organizational skills with the ability to manage deadlines and multiple priorities. Excellent written and verbal communication skills. Ability to work independently while contributing to team goals. What Sets You Apart Experience in fast-paced, multi-location, or franchise environments. Strong project management and execution skills. Ability to balance creativity with operational follow-through. Comfortable working in a growing organization where processes are evolving. Positive attitude, adaptability, and strong problem-solving skills. Ready to Join Us? If you're an experienced marketing professional ready to take ownership of impactful campaigns and help grow two dynamic industries, we'd love to hear from you. Apply today and help us build something exceptional!

Job Type:

Full-time Benefits:

Dental insurance Health insurance Life insurance Paid time off Vision insurance Application Question(s): What are your salary expectations?

Willingness to travel:

75% (Preferred)

Work Location:

In person