Director of Events and Experiences

Position Title:

Director of Events and Experiences Company :

Reef Capital Salary :

$100,000-$125,000 +

Bonus Location :

St.

George, Utah About Reef:

Reef is a Utah-based vertically integrated investment and development firm founded in 2005. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States. Built on two decades of success, our investment approach combines proven expertise with purposeful innovation. Reef's team has completed more than 500 transactions across all lines of business. In addition to our real estate investment strategy, Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. We have grown rapidly, growing from about 25 employees to well over 400, with managed assets on behalf of over 750 institutional and individual partners worldwide. With the motto "Expect the Best," Reef's most prominent developments include Black Desert Resort, a $2 billion luxury resort in Ivins, Utah; Marcella, a luxury private golf community in Park City, Utah; Tributer Resort, Virginia's newest premier private lakeside golf destination; Cornerstone Club, a 5,000-acre residential community, private club, and resort in Telluride, Colorado; Sweetens Cove, a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua, on the island of Kauai, Hawaii. At Reef, our mission is to recruit, develop, and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful. Our business enables bright, committed people to work in high-performing teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and well-being of our employees.

Position Summary:

The Director of Events & Experiences is responsible for the strategic vision, planning, and execution of all Reef Experiences, Activations, and Promotions across the Reef portfolio. This role leads the development of immersive, brand-driven programming that enhances guest engagement, strengthens partner relationships, and drives measurable business value. Serving as a key leader within Reef Enterprises, this position oversees the Events & Experiences team and ensures seamless execution of events ranging from intimate investor and partner experiences to large-scale, revenue-generating activations. The Director plays a critical role in aligning brand, sales, and operational objectives to deliver exceptional experiences at scale.

Responsibilities:

Event Strategy & Leadership Lead the strategic development and execution of Reef's Events & Experiences platform, including investor events, partner activations, Reef 365 programming, and brand-driven experiences Lead end-to-end planning and execution of exclusive investor and partner events, including private dinners, networking receptions, and curated experience programs. Develop and maintain event formats that reinforce trust, deepen relationships, and align with company brand values. Coordinate closely with executive leadership and investor relations teams to ensure events meet strategic objectives. Event Portfolio and Execution Oversee the planning and execution of all event categories, including investor summits, brand activations, real estate events, and internal programs Lead flagship events (e.g., annual investor summit) from concept through execution Establish clear frameworks for event classification, planning timelines, and operational execution based on scale and complexity Manage the enterprise-wide event calendar, ensuring alignment across properties and teams Operations and Production Direct all aspects of event execution, including logistics, budgeting, production, vendor management, and on-site operations Ensure events are delivered safely, compliantly, on budget, and to the highest quality standards Implement scalable processes and systems to improve efficiency and consistency Brand, Marketing & Activation Develop and execute brand activations, promotional events, and experiences that elevate market presence Partner with Marketing to ensure brand consistency and maximize visibility Identify opportunities for partnerships, sponsorships, and co-branded experiences Team Leadership Lead and develop the Events & Experiences team across multiple locations Allocate resources based on event priority and business impact Foster a high-performing, collaborative team environment Partnership & Revenue Support Collaborate with Sales, Partnerships, and Development teams to support revenue-generating initiatives Ensure delivery of partner commitments and integration of experiential assets Support packaging of events and experiences within partnership and sales strategies Cross-Functional Collaboration Serve as a key liaison across Marketing, Operations, Member Services, Real Estate, and Reef 365 teams Ensure alignment and seamless execution across all internal and external stakeholders Reporting & Continuous Improvement Track performance metrics, conduct post-event evaluations, and identify opportunities for improvement Support forecasting, planning, and optimization of future events and resource allocation

Qualifications:

Bachelor's degree in Hospitality Management, Event Management, Marketing, Communications, or a related field. Advanced degree a plus. 5-7+ years of progressive experience in event management, with a demonstrated track record of delivering high-profile, complex events. Significant background in luxury hospitality, luxury catering, and/or upscale conference and event services. Strong project management and organizational skills Exceptional communication and stakeholder management abilities Experience managing events across multiple categories, including investor/corporate events, branded activations, real estate, and internal engagements. Proven experience leading and developing a team of event professionals. Experience managing large-scale annual summits or conferences strongly preferred.

Company Benefits:

401(k) Plan with Company Match Generous Health Plan with HSA Match Flexible Paid Time-off Cell Phone Service Allowance Discounts at Company-owned Resorts and Golf Courses