Sales Director- Assisted Living and Memory Support

Company Overview Senior Living Services (SLS) has been a dedicated provider of assisted living, independent living, and memory care communities since 1998. With a team of over 500 professionals, SLS brings extensive industry expertise and a comprehensive range of services to support senior residents and their families.

JOB TITLE

Sales Director- Assisted Living & Memory Support

SUPERVISOR

Executive Director / Regional Sales & Marketing Director

BROAD SCOPE OF POSITION

The Sales Director is responsible for driving occupancy, revenue growth, and overall sales performance for the community. This role carries direct accountability for achieving and exceeding established occupancy, move-in, and revenue goals. Success is measured by consistent sales performance, conversion of leads to move-ins, and the ability to create urgency and close. This individual must take full ownership of the sales process, pipeline management, and results. The Sales Director works closely alongside the Executive Director and community team to build meaningful connections with prospective residents and their families, ensuring a welcoming and supportive experience from first inquiry through move-in.

ASSISTED LIVING & MEMORY SUPPORT FOCUS

Emphasis on care needs, safety, and guiding residents and their families through more urgent and often emotional decision-making processes Ability to navigate sensitive conversations, build trust quickly, and provide reassurance throughout the decision process Work closely with sister Independent Living communities to recognize changes in resident needs, behaviors, or services required—and vice versa—to support a seamless and appropriate transition between levels of care

ESSENTIAL JOB FUNCTIONS

Own and manage the full sales cycle from initial inquiry through move-in Consistently achieve or exceed occupancy, move-in, and revenue goals Maintain CRM accuracy and strong pipeline management Conduct tours with a focus on value, urgency, and closing Proactively ask for the deposit and confidently close the sale Track, manage, and report weekly sales performance including leads, tours, deposits, move-ins, and closing ratios Coordinate and execute the move-in process to ensure a smooth, welcoming, and stress-free transition for residents and their families Stay up to date on and follow all state regulations related to Assisted Living and Memory Support, ensuring compliance in all aspects of the sales and move-in process Build, develop, and maintain strong relationships with referral partners to generate consistent and qualified leads

OUTSIDE SALES & BUSINESS DEVELOPMENT

Conduct a minimum of 5-7 professional outreach visits per week to generate qualified leads Actively build and maintain a strong presence in the local community to drive referrals and increase occupancy Develop relationships with hospitals, rehab centers, case managers, and other key referral sources Participate in networking events, community events, and partnerships to increase visibility and drive traffic

MARKETING & LEAD GENERATION SUPPORT

Utilize multiple channels including phone, email, events, and social media to generate and nurture leads Coordinate and support community events designed to drive tours and increase conversion opportunities Collaborate with leadership on campaigns and promotions with a focus on driving occupancy and measurable results

OPERATIONAL & COMPLIANCE RESPONSIBILITIES

Complete weekly reports with accurate and timely sales data Conduct monthly audits of resident files to ensure compliance with company policies and regulatory requirements Communicate effectively with leadership and community teams to ensure alignment and execution Other duties as assigned

EDUCATIONAL REQUIREMENTS

High school diploma or equivalent

Preferred:

2 years of college with emphasis in Business, Sales, Marketing, or Public Relations

EXPERIENCE REQUIRED

Minimum of 2 years of experience in sales, leasing, or senior living Proven success in achieving and exceeding occupancy and sales goals Property management or senior living experience preferred

SPECIAL KNOWLEDGE OR SKILLS

Knowledge of senior living or retirement communities preferred Proficiency in: Word Excel CRM systems (preferred) Strong interpersonal and communication skills Compassion and ability to work effectively with seniors and their families

PHYSICAL AND SENSORY REQUIREMENTS

Occasional lifting and carrying light objects Pushing and pulling Climbing and bending Reaching and twisting Talking and listening Sitting and walking

OTHER REQUIREMENTS

Valid driver's license Reliable transportation

Pay:

$65,000.00 - $70,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Referral program Vision insurance

Work Location:

In person