Tasting Room & Sales Manager

Tasting Room & Sales Manager

Pelio Estate Wines Carmel Valley, CA Apply Job Description:

Tasting Room & Sales Manager Pelio Estate Vineyards•Carmel Valley, California (Monterey County) About Us Pelio Estate is a family-owned and operated vineyard rooted in Carmel Valley since 2000. What began as a farming operation has evolved into a boutique wine label and elevated tasting room experience. With a focus on organically and sustainably farmed estate wines, we are building a refined, hospitality-driven brand centered around exceptional guest experiences, meaningful events, and long-term customer relationships. Position Overview We are seeking a Tasting Room & Sales Manager to lead day-to-day operations while driving revenue growth across events, wholesale, and wine club channels. This is a hands-on leadership role for someone who thrives in hospitality but also thinks like an owner proactively building relationships, identifying opportunities, and executing at a high level. The ideal candidate is equally comfortable managing the floor, closing a private event, growing wholesale accounts, and elevating the guest experience.

Compensation & Benefits Base Salary:

$65,000•$80,000 (depending on experience)

Commission & Bonuses:

Events:

$100•200 per booked and executed private event

Wholesale:

3-5% commission on new accounts + growth incentives

Wine Club:

Bonuses tied to new member sign-ups and retention

Total Compensation Potential:

$85,000•$100,000+ Paid vacation Core Responsibilities 1. Tasting Room Operations & Guest Experience Oversee all day-to-day tasting room operations Deliver and uphold a high-end, hospitality-driven guest experience Ensure operational excellence, cleanliness, and efficiency Act as the on-floor leader and primary point of contact Maintain deep knowledge of wines, vineyard practices, and brand story 2. Team Leadership & Development Hire, train, and manage tasting room staff Create a positive, accountable, and high-performing team culture Schedule staff based on business needs and traffic patterns Train team on wine knowledge, sales techniques, and service standards 3. Events Actively secure private events (rehearsal dinners, corporate events, celebrations, etc.) Manage inbound inquiries and convert leads into booked events Coordinate all event logistics from booking through execution Work closely with ownership on event strategy and programming Oversee on-site execution to ensure a seamless, elevated experience 4. Wholesale & Account Management Develop and grow local wholesale accounts (restaurants, hotels, retailers) Build and maintain strong client relationships Manage outreach, tastings, and ongoing account support Track performance and identify opportunities for expansion 5. Wine Club Management Oversee all wine club operations including: Shipments and pickups Member communications Retention and growth strategies Plan and execute wine club events and experiences Drive wine club sign-ups and engagement 6. Sales & Business Growth Own and help achieve revenue targets across: Tasting room sales Events Wine club Wholesale Identify opportunities to increase spend per guest and overall profitability 7. Digital Presence Oversee social media and website updates Working Hours Full-time Based around tasting room operating hours Includes opening/closing responsibilities Flexibility required for evenings, weekends, and events Occasional off-day work as needed (with comp time) Qualifications & Skills Strong leadership and team management experience Proven ability to drive sales and close business (events/wholesale preferred) Excellent communication and relationship-building skills Highly organized with ability to manage multiple priorities Hospitality mindset with attention to detail and presentation Experience with wine, events, or luxury hospitality preferred Physical Requirements Ability to lift and carry 35-40 lb cases of wine Ability to move tables, chairs, and assist with event setup Certifications Responsible Beverage Service (RBS) Certification required (can be obtained upon hire) What We're Looking For Someone who: Thinks beyond "manager" and operates like a business driver Is proactive, polished, and detail-oriented Can elevate the Pelio Estate experience while growing revenue streams Takes ownership and pride in building something long-term