Field Sales Manager

Harmony Outdoor Brands is a leader in the lawn and garden space. We are the nation's #1 supplier of retail sod grasses in North America, connecting a network of over 150 local sod farms across the United States to deliver fresh sod straight to your curb. The company's turfgrass products have national distribution and primarily sell through big box retailers. We are interviewing candidates to join us as a Field Sales Manager. They will be responsible for leading and developing the field sales team to drive sell-through performance through execution, product placement, and cross-functional alignment. This role focuses on maximizing visibility, ensuring product quality, and aligning supply with demand across all retail locations. Harmony Brands operates on a pay-by-scan model, where success is driven by product placement, in-store execution, and customer awareness, not direct selling. This leader ensures sod and core products are positioned for maximum visibility while driving awareness of key programs such as home delivery. Responsibilities Field Execution & Product Placement Lead the field sales team to secure and maintain optimal product placement, with emphasis on keeping sod front and center in high-traffic areas Drive accountability around display location, setup, and presentation standards Ensure stores are set with the right product mix, volume, and positioning Conduct field visits to reinforce execution standards and correct placement issues Partner with store teams to improve visibility and accessibility Awareness & Program Execution Drive awareness and adoption of the home delivery program Ensure field teams communicate program benefits effectively Increase usage through signage, placement, and engagement Support initiatives that improve customer experience Business Development & Growth Identify opportunities within existing accounts and new growth avenues Drive performance within key retail partners Evaluate new product and placement strategies Monitor competitive activity and trends Supply Chain & Farm Alignment Act as link between field execution, supply chain, and farm partners Communicate demand trends and needs Maintain strong farm relationships Help prevent stockouts and overages Quality Control & Inventory Coordination Ensure product quality meets standards Resolve quality issues quickly Partner with inventory teams on product flow and shrink Ensure right product, place, and timing Sales Performance Management Track and improve sell-through performance Analyze placement, inventory, and condition drivers Develop action plans for underperforming locations Ensure execution of pricing and promotions Team Leadership & Development Lead, coach, and develop field team Build culture of accountability and ownership Recruit and develop future leaders Provide feedback and performance management Other duties as assigned Job description is not designated to cover or contain a comprehensive list of actives, duties or responsibilities required of the employee for this job. Qualifications 3-7+ years leadership experience in field sales, retail, or operations Strong understanding of retail merchandising impact Experience with supply chain or agriculture preferred Proven leadership and execution ability Strong communication and problem-solving skills Willingness to travel What Success Looks Like Sod consistently in prime, high-visibility locations Alignment between field, inventory, and farms Reduced shrink and improved inventory flow Strong sell-through driven by execution Increased home delivery program usage Accountable, high-performing team High product quality in field

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

On the road