AVP of Business Development - Home Health

• Overview
• Lead with Purpose. Grow with Strategy.
• We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing home health sales teams, drive new market growth, and strengthen referral networks across multiple territories.

This position will oversee sales representatives in Midland/West Branch, MI, Ft. Wayne, IN and Milwaukee, WI. Typical travel with be 2-3 weeks per month; M-TH, with Friday being a home office day.

• What You'll Do
• + Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.

+ Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue. + Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities. + Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations. + Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques. + Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity. + Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics. + Represent the organization at community, industry, and networking events to elevate brand visibility and credibility. + Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

• About You
• Education & Certification
• + Bachelor's degree required (Business, Marketing, or Healthcare preferred). + Valid driver's license and automobile liability insurance required.
• Experience
• + 5+ years of direct sales experience in the healthcare industry, including home health or hospice.

+ 2-4 years of sales management experience in a multi-site or multi-territory environment. + Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role. + Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools. + HomeCare HomeBase experience preferred.

• Skills & Attributes
• + Strategic thinker with hands-on execution ability + Effective team leader with strong coaching and development skills + Excellent verbal and written communication + Financial acumen with experience in budgeting and P&L review +

Tech-savvy:

Intermediate Excel, basic PowerPoint, CRM platforms + Highly organized with exceptional time and territory management

• We Offer
• Benefits for All Associates (Full-Time, Part-Time & Per Diem):
• + Competitive Pay + 401(k) with Company Match + Career Advancement Opportunities + National & Local Recognition Programs + Teammate Assistance Fund

• Additional Full-Time Benefits:

• + Medical, Dental, Vision Insurance + Mileage Reimbursement or Fleet Vehicle Program + Generous Paid Time Off + 7 Paid Holidays + Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care) + Education Support & Tuition Assistance (ASN to

BSN, BSN

to MSN) + Free Continuing Education Units (CEUs) + Company-paid Life & Long-Term Disability Insurance + Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

• Apply now to lead business growth with heart, strategy, and measurable results.
• Legalese
• + This is a safety-sensitive position + Employee must meet minimum requirements to be eligible for benefits + Where applicable, employee must meet state specific requirements + We are proud to be an EEO employer + We maintain a drug-free workplace

ReqID:

2026-138082

Category:

Sales and Sales Leadership Position Type:

Full-Time Company:

Heartland Home Health