Hard Truth Distillery: Director of Private Event Sales

Director of Private Event Sales (Hospitality / Event Sales) Nashville, IN $65,000 Base + Tiered Commission (OTE $75,000$110,000)Hard Truth Distilling Co. is seeking a highperforming Director of Private Event Sales to own, grow, and scale private event sales across our 325acre destination distillery campus in Brown County.

This role exists for one reason: to significantly increase private event revenue and build a bestinclass private events business for the long term.

This is a salesfirst, revenue leadership position, not an event coordinator role. The Director of Private Event Sales is hyperfocused on selling highvalue private events, developing a strong pipeline, and closing business. Event execution and administrative support are intentionally built into the role through an Event Support Specialist, allowing the Director to prioritize revenue generation while maintaining strategic involvement in select events.

What Youll Own Full ownership of private event sales revenue growth Development and execution of a scalable private event sales strategy Proactive pipeline generation across corporate, social, and buyout business Consultative selling of elevated, experiencedriven private events Pricing strategy, deal structuring, and valuebased selling Collaboration with culinary, beverage, tours, and operations teams Strategic presence at select highimpact events to ensure guest satisfaction and repeat businessEvents You Will Sell (HighMargin Focus) Corporate & B2

B:

Executive retreats, client appreciation events, sales kickoffs and incentive trips, product launches and media events

Celebration & Social:

Weddings and wedding weekend buyouts, rehearsal dinners and postwedding brunches, bachelor and bachelorette celebrations, milestone and holiday events, blacktie galas

Buyouts & Destination Experiences:

Fullproperty and venue buyouts (including Hard Truth on the Rocks), multiday campus takeovers, destination event weekends, largescale private experiences

Private Event Enhancements:

Limitedaccess or afterhours campus events, curated food and beverage experiences, premium addons sold in conjunction with private events

Additional Premium Opportunities:

Nonprofit fundraisers, industry and association events, influencer, creator, and press gatherings•Tour center programming, tastings, and public events are primarily owned by the Tour Center and Public Event teams. This role is focused on private, revenuedriven event sales.

Who Were Looking ForThis role is designed for a proven closer and builder, not an entry or midlevel event sales manager. 5+ years of private event, hospitality, or experiential sales experience Demonstrated track record of exceeding revenue goals and driving growth Strong consultative selling, presentation, and closing skills Strategic thinker who can also execute Comfortable owning results and being held accountable to a number Passion for elevated hospitality and experiencedriven storytelling

BenefitsBase Salary:

$65,000Tiered Commission based on Event Actual Revenue On-Target EarningsMedical, Dental, Vision and Life Insurance401K after one year of employmentPTO and Paid HolidaysTop performers who scale the business beyond current levels will exceed OTE.The OpportunityHard Truth has spent the past seven years establishing a strong foundation in private events across our destination distillery campus. With demand proven and infrastructure in place, we are now making a deliberate shift toward a more aggressive, growthoriented private events strategy.

This role is an opportunity to build on an established base of business, introduce new approaches, and meaningfully scale private event revenue with leadership support, operational backing, and uncapped earning potential.

If youre excited by the challenge of growing and evolving a destinationlevel private events programwith real authority and longterm upsidewe want to hear from you.