GM/General Sales Manager

Job Title:

GM/General Sales Manager (GSM) -

Audi Lafayette Location:

Lafayette, Louisiana (Relocation Opportunity) The Opportunity Audi Lafayette is not looking for someone to maintain—we're looking for someone to transform. This is a rare opportunity for a proven high-line leader to take full ownership of a luxury operation and elevate it into a dominant force in the region. We want a General Sales Manager who has made a measurable impact before—someone who knows how to build culture, drive performance, and grow brand presence in a meaningful way.

If you've succeeded in a premium dealership environment and are ready to step into a role where you can shape the vision, build the team, and scale the business, this is your platform. About Audi LafayetteAudi Lafayette represents precision, innovation, and progressive luxury. We are committed to delivering a world-class client experience that reflects the Audi brand at every touchpoint. Our next General Sales Manager will play a critical role in building the Audi Lafayette brand locally while strengthening Audi's footprint across the market. Why Lafayette? (More Than Just a Career Move)Relocating for the right role matters—and Lafayette delivers both professional opportunity and quality of life:

Acadiana Living:

Located in the heart of Acadiana, Lafayette is the cultural hub of Cajun Country—where heritage, hospitality, and community run deep

Vibrant Culture:

A rich blend of live music, world-renowned cuisine, and year-round festivals you simply won't find anywhere else

Cost of Living:

Enjoy a significantly lower cost of living compared to major metro markets—without sacrificing lifestyle

Food Scene:

From elevated dining to iconic local staples, Lafayette is consistently ranked among the best food cities in the

South Family-Friendly Living:

Strong communities, great neighborhoods, and a more relaxed, rewarding pace of life

Outdoor Lifestyle:

Easy access to fishing, hunting, and outdoor recreation year-round

Growing Market:

A stable and expanding local economy with real opportunity to build long-term success This is where career growth meets quality of life—without compromise. What You'll Own Leadership & Culture Build, lead, and inspire a high-performing sales organization across all departments (New, Pre-Owned, Internet/BDC) Establish a culture of accountability, professionalism, and elite customer experience Recruit, develop, and retain top-tier talent Business Growth & Strategy Drive overall dealership sales performance, profitability, and market share Develop and execute forward-thinking sales strategies aligned with Audi's premium positioning Identify growth opportunities across new, pre-owned, and digital retail channels Brand Elevation Strengthen Audi Lafayette's reputation as a luxury destination dealership Ensure every customer interaction reflects Audi's high-line standards Partner with marketing to enhance brand visibility and local market dominance Operational Excellence Oversee inventory strategy, pricing, and merchandising with a luxury-first mindset Manage KPIs, reporting, and forecasting with a data-driven approach Ensure compliance with all dealership, manufacturer, and regulatory standards Cross-Department Alignment Work seamlessly with Finance, Service, and Marketing to create a unified, customer-first operation Improve processes that drive both customer satisfaction and long-term retention

What We're Looking For Proven Impact:

Demonstrated success as a GSM or high-performing Sales Manager in a luxury/high-line dealership

Builder Mentality:

You've grown departments, developed people, and left stores better than you found them

Leadership Presence:

Strong, respected leader who can command a room and develop future leaders

Luxury Mindset:

Deep understanding of high-end clientele and premium brand expectations

Performance Driven:

Fluent in KPIs, desking strategy, inventory management, and gross optimization

Strategic Thinker:

Ability to balance big-picture growth with day-to-day execution

Relocation Ready:

Open to relocating to Lafayette, Louisiana for the right opportunity

Compensation & Benefits Compensation:

$150,000 - $225,000+ annually (based on experience and performance)

Performance Bonuses:

Aggressive incentives tied to growth and profitability Comprehensive Health, Dental, Vision Insurance 401(k) with Company Match Paid Time Off Employee Vehicle & Service Discounts Life Insurance Ongoing Professional Development Schedule Full-Time Availability to work Saturdays and key business hours as required in a leadership role Why This Role Stands Out This isn't a plug-and-play GSM role. This is for someone who wants to: Put their fingerprint on a dealership Build a legacy within a premium brand Lead real growth—not just manage it If you're a high-line leader who's ready for a bigger stage, Audi Lafayette is ready for you. Apply today and take the next step in your career.

Pay:

$150,000.00 - $250,000.00 per year

Benefits:

401(k) Dental insurance Disability insurance Employee discount Health insurance Health savings account Life insurance Paid time off Vision insurance

Work Location:

In person