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Job Description
We are looking for a hungry, relationship-first sales professional who has sold health and wellness solutions into US employers before — and has the
CHRO, VP
HR, and Benefits Director relationships to prove it. This is not a role for someone who needs a large team, a mature sales playbook, or an established brand to lean on. This is a role for someone who thrives in a startup environment, knows how to open doors independently, and wants to own a market. Your mandate for the first 3-4 months is clear: 2 to 5 signed pilot customers. Pilots may be paid or unpaid depending on the employer — what matters is getting MyHealth in front of real workforces and proving the value. You will work directly with the CEO to close deals. Your job is to open doors and drive pipeline. Closing will be a team effort.
WHAT YOU WILL DO
Pipeline Development Identify, prioritize and prospect mid-to-large US employers (500-10,000 employees) across target verticals including financial services, professional services, manufacturing, logistics and retail Build and manage a pipeline of 30-50 qualified employer opportunities within the first 90 days Leverage existing
CHRO, VP
HR, and Benefits Director relationships to generate warm introductions and early meetings Outreach & Engagement Drive outbound prospecting via LinkedIn, email, phone, and industry events Represent Appex Innovation and MyHealth at HR industry conferences including SHRM, HLTH, and Benefits forums Conduct discovery calls, product demos and follow-up conversations independently and alongside the CEO Pilot Conversion Qualify and convert prospects into signed pilot agreements within the first 3-4 months Own the full sales cycle from first conversation to signed agreement for deals under $50,000 ACV; co-sell with CEO on larger opportunities Coordinate with the product and implementation team to ensure a smooth pilot onboarding experience Market Intelligence Feed competitive insights, buyer objections, and market feedback directly to the product and leadership team Actively contribute to refining the US go-to-market strategy, pricing, and positioning based on real buyer conversations
WHAT SUCCESS LOOKS LIKE
Day 30: 30+ qualified prospects identified, 10+ first meetings completed Day 60: 20+ active opportunities in pipeline, 3+ demos delivered Day 90-120: 2-5 signed pilot agreements, first pilot customers onboarded Month 6+: Conversion of pilots to full contracts, expansion pipeline established
WHY JOIN APPEX INNOVATION
Ground-floor US sales role — you will build the playbook, not follow one Direct access to the CEO on every major deal — no layers, no bureaucracy A product that genuinely solves a real problem — this is not a hard sell when you are in front of the right buyer Competitive compensation with uncapped upside tied directly to your results A company with 1.8 million lives on platform and growing — you have proof points to sell with Appex Innovation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Website:
www.appexinnovation.com
Contact:
sales@appexinnovation.com | 609-917-3344 Requirements Must Have 3-5 years of B2B sales experience selling health, wellness, benefits, or HR technology solutions into US employers Demonstrated track record of selling to and building relationships with CHROs, VP HRs, Benefits Directors, or Total Rewards leaders at companies with 500+ employees Experience working in or alongside a startup or early-stage company — you know how to operate without a large support structure Proven ability to self-source pipeline — you do not wait for leads to come to you Existing network of HR and benefits decision-makers you can call on immediately Strong written and verbal communication — you can run a compelling demo and write a crisp follow-up email Based in the Northeast US (NY / NJ / CT / PA / MA preferred) with ability to travel for meetings and conferences Nice to Have Experience selling digital health, employer wellness platforms, population health management, or EAP solutions specifically Familiarity with HIPAA compliance requirements and employer health data privacy considerations Experience with CRM tools (Zoho CRM preferred) and LinkedIn Sales Navigator Existing relationships within SHRM, NBGH, or employer health coalition networks
Benefits Base Salary:
$70,000•$90,000 depending on experience
Commission:
Uncapped•8-12% of first-year ACV on new contracts signed
Pilot Bonus:
$500•1,000 per signed pilot agreement in months 1-4
