Group & Events Sales Manager

Property:

Hotel Nyack Reports to:

General Manager Focus Areas:

Social, Military, Educational, Religious & Fraternal (SMERF) | Catering | Corporate Groups | Weddings & Events

THE ROLE

Hotel Nyack is looking for a driven and relationship-focused Group Sales & Catering Manager to grow our SMERF and catering business. This role is ideal for someone who thrives on building community relationships, booking social and group events, and delivering a seamless experience from first inquiry to final execution. You'll own a diverse portfolio of accounts and play a key role in driving top-line revenue for the property.

RESPONSIBILITIES

Sales & Business Development Proactively solicit SMERF group business (social, military, educational, religious, fraternal) through outbound outreach, networking, and community engagement. Drive catering and banquet sales by developing relationships with local organizations, event planners, and repeat clients. Respond to inbound RFPs and inquiries promptly; conduct property tours and present tailored proposals. Develop and manage a portfolio of key accounts across SMERF, catering, and corporate group segments. Achieve and exceed monthly and annual revenue goals for room nights, F&B, and event space. Represent Hotel Nyack at local business events, trade shows, and community organizations to build brand presence and pipeline. Event & Group Management Partner with the Director of Operations and F&B Manager to ensure seamless execution of contracted events. Prepare and manage contracts, Banquet Event Orders (BEOs), and group resumes with accuracy and attention to detail. Conduct pre- and post-event meetings with clients to ensure satisfaction and drive repeat business. Collaborate with Front Office on group room blocks, cut-off dates, and rooming lists. Reporting & Strategy Maintain up-to-date account and activity records in the hotel's CRM/sales system. Provide weekly sales reports and pipeline updates to the General Manager. Monitor competitive set, market trends, and local demand generators to inform pricing and strategy.

REQUIREMENTS

2+ years of hotel or event sales experience with a proven track record of meeting or exceeding revenue goals. Experience with SMERF segments and/or catering sales strongly preferred. Excellent written and verbal communication skills; polished and professional in client-facing settings. Highly organized with strong follow-through and the ability to manage multiple accounts simultaneously. Experience with hotel CRM/sales systems (Delphi, Salesforce, or similar) preferred. Established relationships in the Hudson Valley/Rockland County market a strong plus. Degree in Hospitality, Business, or Marketing preferred; equivalent experience considered. At Palette Hotels, we are dedicated to creating and sustaining meaningful hospitality careers for our associates. We support our associates with highly competitive salaries, outstanding health benefits, extensive training and development programs, promotion within the organization, and a positive team-based culture where people make the difference. Palette Hotels is an equal opportunity employer.

BENEFITS 401

(k) Health, Dental & Vision Insurance Paid Time Off Employee Discounts In-person |

Hotel Nyack Pay:

$65,000.00 - $85,000.00 per year

Benefits:

401(k) Dental insurance Employee discount Health insurance Paid time off Vision insurance

Work Location:

In person