Senior Manager, Business Development (Europe)

ABOUT ADACTION

Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritizes innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction is looking for individuals who thrive in an autonomous work environment, seek out ways to meaningfully contribute to our shared success, and embrace growth both personally and professionally. AdAction operates with a flexible, remote-first work model and supports distributed teams across multiple regions.

ABOUT THE ROLE

AdAction s demand organization is expanding rapidly as advertisers across gaming and non-gaming verticals increasingly prioritize high-intent and incremental traffic sources. As adoption of our rewarded inventory and next-generation monetization solutions continues to grow, we are seeking a commercially driven business development leader to expand our advertiser partnerships in the region. The Senior Manager, Business Development (Demand) will lead new advertiser acquisition and revenue growth across key verticals including Gaming, Fintech, Market Research, Shopping, and Utilities. This role is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-moving, performance-driven environment. You will own the full demand-side sales cycle from initial outreach through contract execution, leveraging deep expertise in mobile performance marketing and advertiser KPIs to build scalable, long-term partnerships.

RESPONSIBILITIES

Identify, engage, and close new advertiser relationships across high-growth verticals Build and manage a robust sales pipeline through outbound prospecting, networking, and market research Own the full demand-side sales cycle, including prospecting, needs analysis, value positioning, pricing strategy, negotiation, and contract execution Act as a strategic advisor to advertisers by understanding their KPIs and growth objectives and aligning AdAction s rewarded solutions to their goals Partner closely with internal teams including Account Management, Solutions, and Marketing to ensure successful onboarding, launches, and long-term partner success Maintain a strong understanding of advertiser funnels, optimization levers, and performance metrics such as CPA, ROAS, retention, conversion rate, quality scores, and incremental lift Track market trends, competitive activity, and emerging opportunities to inform vertical expansion and product strategy Represent AdAction at industry events, conferences, and client meetings Maintain accurate pipeline reporting and revenue forecasting in the CRM Contribute senior-level input to advertiser strategy, market positioning, and future product development

EXPERIENCE AND QUALIFICATIONS

4+ years of experience in mobile advertising, performance marketing, user acquisition, or demand-side ad tech sales, with a strong record of revenue growth Established network across relevant advertiser categories, particularly Gaming and non-Gaming verticals Deep understanding of paid acquisition channels, attribution models, ROAS optimization, and UA performance metrics Strong familiarity with AI-driven tools and concepts related to targeting, measurement, and performance optimization Excellent communication and presentation skills, with the ability to engage marketing teams, UA leaders, and senior decision-makers Proficiency in Excel Experience working with CRMs such as HubSpot Fluency in English is required Highly self-motivated, strategic, and comfortable operating in a fast-paced, entrepreneurial environment Willingness to travel domestically and internationally for client meetings and industry events

WHY ADACTION?

AdAction offers a competitive compensation and benefits package aligned with market standards, including: Competitive base salary Performance-based commission structure Pension and mandatory social benefits in accordance with local labor law Private health insurance or supplemental health coverage Paid annual leave and public holidays in accordance with local regulations Flexible, remote-first working culture Learning and development support Wellness and home office support where applicable

Compensation:

Competitive and commensurate with experience and performance.