Director of Sales

Company DescriptionAsbury Chandler Estates and Asbury Grace Park are proud members of the Asbury Communities family, a nationally recognized leader in senior living and care services. Located in Pen Argyl, PA and Stroudsburg, PA, —just a short drive from the Lehigh Valley area—our communities offer welcoming environments where residents enjoy vibrant lifestyles supported by compassionate, person-centered care.

Our mission is to enhance the lives of those we serve by promoting independence, dignity, and wellness. As part of a not-for-profit organization with a strong legacy of service, we are committed to excellence, innovation, and fostering a culture where both residents and team members thrive.

Full-Time Position

Starting Base Salary:

$65,000 Commission Eligible (Strong Earning Potential Based on Performance)Job DescriptionWe are seeking a driven and highly motivated Director of Sales to support two senior living communities: Asbury Chandler Estates (Pen Argyl, PA) and Asbury Grace Park (Stroudsburg, PA). This role is ideal for a sales professional who thrives in a fast-paced environment and is energized by both closing and proactive business development.

As a key member of the leadership teams, this individual will be responsible for driving occupancy through a combination of lead management, community engagement, and strategic outreach across both locations.

Key Responsibilities:

Develop and execute sales strategies to meet and exceed occupancy and revenue targets across both communitiesOwn the full sales cycle, including lead generation, inquiry management, tours, follow-up, and closingProactively drive business development efforts, including building referral relationships with healthcare providers, local organizations, and community partnersPlan and execute outreach initiatives, events, and networking activities to generate qualified leadsMaintain a consistent external presence in both markets to build brand awareness and referral pipelinesCollaborate with Executive Directors and internal teams to align sales efforts with operational goals and resident experienceAnalyze market trends, competitor activity, and customer needs to identify opportunities for growthTrack and report on key sales metrics, adjusting strategies as needed to improve performanceUtilize CRM systems to manage pipeline, ensure timely follow-up, and maintain accurate forecastingEffectively manage time between both communities based on business priorities QualificationsMinimum of 2 years of direct sales experience, preferably in senior living, healthcare, hospitality, or a related fieldDemonstrated success in both closing and business development/outreachProven track record of meeting or exceeding sales targetsStrong ability to build relationships and generate referrals within the local marketSelf-starter with the ability to work independently across multiple locationsExcellent communication, presentation, and interpersonal skillsStrong organizational and time management abilitiesExperience with CRM systems and sales tracking toolsAdaptable, resilient, and comfortable in a performance-driven environmentWillingness to travel regularly between Pen Argyl and Stroudsburg, PAAdditional InformationWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.