Director of Marketing and Business Development

Job Overview We are seeking a dynamic and strategic Director of Marketing and Business Development to lead our organization's marketing initiatives and drive sustainable growth. In this pivotal role, you will develop innovative marketing strategies, oversee brand positioning, and identify new business opportunities to expand our market presence. This role offers an exciting opportunity to shape the future of our organization through creative vision, data-driven decision-making, and proactive business development. This role is a Part-Time, Independent Contractor position. We're looking for 10-20 hours per week to start. Flexible schedule and requirements, work when it works for YOU. We also offer growth incentives and bonuses for when your work gains us new clients. Duties Develop and implement comprehensive marketing strategies aligned with organizational goals, emphasizing multichannel marketing, digital marketing, content marketing, and performance marketing. Lead market research efforts to identify emerging trends, customer needs, and competitive insights to inform strategic planning. Oversee the creation and execution of advertising campaigns across print, digital platforms, social media, and paid channels such as Facebook Advertising and Google AdWords. Manage marketing automation tools and analytics platforms like Google Analytics to measure campaign effectiveness and optimize ROI. Drive SEO initiatives to improve organic search rankings and enhance online visibility through content optimization, keyword research, and website management Cultivate relationships with advertising sales partners and explore new business opportunities in B2B and B2C markets to expand revenue streams. Oversee the development of compelling copywriting for various channels including email marketing campaigns, product descriptions, and promotional materials. Coordinate and film promotional videos for social media, including videos that YOU are the face of, so must be comfortable being in front of a camera. Help us set up and run our new social channels on platforms such as TikTok. Skills Proven expertise in digital marketing channels including SEO, social media marketing, email marketing, and performance marketing strategies. Proficiency with Canva for content creation and campaign design. Experience with marketing automation platforms and analytics tools such as Google Analytics for data-driven decision-making. Skilled in content development for diverse platforms—websites (WordPress), social media (Facebook and Instagram Advertising), email campaigns—and print advertising. Excellent research capabilities coupled with copywriting skills to craft engaging messaging that resonates with target audiences. Ability to manage multiple projects simultaneously while maintaining attention to detail within budget constraints. Join us as a Director of Marketing and Business Development to lead innovative campaigns that propel our organization forward! Your expertise will shape our brand's future while opening new avenues for growth in a vibrant, fast-paced environment where your ideas truly make an impact!

Pay:

$17.00 - $20.00 per hour

Benefits:

Flexible schedule

Work Location:

Hybrid remote in Coralville, IA 52241