Regional Director of Sales and Marketing

Regional Director of Sales and Marketing Solera Senior Living - 3.1 Kensington, MD Job Details Full-time $165,000 - $175,000 a year 22 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Revenue growth Hospitality Pricing Strategic management Long term care experience 5 years Lead generation Marketing management Marketing strategy development Sales team management Performance management Sales data analysis Team development Presentation skills Sales coaching Mentoring Marketing automation Sales strategy Sales pipeline management Marketing analytics CRM system proficiency Business coaching Healthcare industry sales team management Digital marketing performance monitoring Senior level AI Leadership Data-driven decision making Investor relations Full Job Description An immediate and exciting opportunity exists for a seasoned and dynamic Regional Director of Sales & Marketing to join the Solera Senior Living team! About Solera Senior Living Solera Senior Living is an innovative developer, operator, and investor in senior living communities across the United States. Our mission — Live Inspired, Every Day — reflects our belief that senior living should be more than care; it should be a vibrant lifestyle experience.

Location :

Remote | Mid-Atlantic / Northeast Region — Washington, DC | Maryland | Virginia | Philadelphia | Boston The ideal candidate must reside within the region, as this role requires regular travel and consistent in-market presence across assigned communities. Position Summary The Regional Director of Sales & Marketing serves as a critical partner to community leadership teams across Solera's expanding portfolio, driving occupancy growth, revenue performance, and a best-in-class sales culture. This leader works closely with the SVP of Sales & Marketing, Executive Directors, and community Directors of Sales & Marketing (DSMs) to coach teams, optimize performance, and ensure that Solera's brand promise is reflected in every prospect and family interaction. This role also serves as a key representative for sales and marketing performance with investors and capital partners — a high-visibility position with strategic influence at the portfolio level. Solera expects corporate team members to routinely use AI tools to improve the speed, quality, insightfulness, and scalability of their work, while applying sound judgment, protecting confidentiality, and validating outputs. The ideal candidate is data-driven, hospitality-minded, and technologically advanced, with proven experience leveraging AI, digital marketing tools, CRM systems, and analytics platforms to drive measurable results. Key Responsibilities Regional Sales Leadership Lead and coach Directors of Sales & Marketing across an assigned portfolio of communities Partner with Executive Directors to align sales strategy, set occupancy goals, and drive revenue performance Provide hands-on support for complex sales situations and high-value move-ins Performance Management & Revenue Optimization Track and analyze key metrics including occupancy, lead generation, conversion ratios, sales cycle length, and RPOU Conduct regular pipeline reviews and leverage data insights to recommend pricing, promotions, and inventory strategies Investor & Partner Engagement Serve as the primary sales and marketing representative with ownership groups, investors, and capital partners Deliver clear, data-driven performance updates and strategic insights on occupancy and pipeline activity Digital Marketing & AI-Driven Strategy Champion Solera's use of AI, automation, and digital marketing tools to enhance lead generation and sales efficiency Ensure community teams fully leverage CRM platforms, analytics dashboards, and AI-enabled sales tools Sales Coaching & Culture Mentor and develop Directors of Sales & Marketing to elevate individual and team performance Reinforce Solera's hospitality-driven sales culture built on empathy, relationship-building, and exceptional prospect experiences Marketing Alignment & Strategic Growth Collaborate with corporate marketing to align campaigns with local market conditions and sales goals Support new community openings, acquisitions, and stabilization efforts while providing competitive market intelligence Qualifications 5-10+ years of senior living sales leadership experience Multi-community or regional sales oversight strongly preferred Proven success driving occupancy growth and revenue performance Experience presenting to investors, ownership groups, or asset management partners preferred Advanced knowledge of CRM platforms, digital marketing, and marketing analytics Experience leveraging AI tools, automation, and data-driven insights to improve sales performance Exceptional coaching, leadership, and team development skills Strong executive presence with ability to communicate performance insights to senior leadership and investors

Travel:

Regular travel to assigned communities required. Compensation & Benefits The base salary range for this position is $165,000 - $175,000 annually, depending on experience and qualifications. This position is also eligible for a target bonus of up to 20% annually, along with additional performance-based incentives. Solera Senior Living offers a comprehensive benefits package including medical, dental, vision, 401(k), paid time off, and other voluntary benefits. Solera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law. IND123 #LI-JV1