Regional Sales Manager - North

Job Summary The Regional Sales Manager is responsible for leading, developing, and directing the sales organization within their assigned territory inside Viva Distributing (primarily focused on Small Format). The RSM drives sales performance, executional excellence, and team development by working alongside District Managers across a combination of presell and delivery routes, depending on the market. The RSM serves as the critical link between the General Sales Manager's strategic direction and ground-level field execution within the small format channel. This role is accountable for achieving volume and distribution targets, maintaining RBNA and company execution standards, and building a team capable of sustaining high performance across the territory. Responsibilities Sales Performance & Execution Own and deliver territory-level sales performance, including volume, distribution, market share, and execution against plan within the small format channel Develop and execute monthly and weekly sales plans aligned with division goals and GSM direction Establish and drive territory KPIs to ensure consistent achievement of volume and execution targets Ensure flawless execution of route-to-market strategy, distribution standards, and in-store merchandising across all presell and delivery routes within the territory Monitor market conditions, competitive activity, and local dynamics that may impact volume and share, and respond accordingly Ensure all promotional packages and displays are executed to standard and captured with proper photo validation Drive accountability for missed stops, service compliance, and buying group execution across the territory Maintain adherence to company and RBNA execution standards at all times Team Leadership & Development Lead, coach, and develop District Managers to ensure objectives are met or exceeded and execution standards are consistently delivered Spend regular, structured time in the field working alongside District Managers to provide coaching, feedback, and performance evaluation Complete annual performance reviews with all direct reports and build individualized development plans Train and develop direct reports to ensure they have the direction, tools, and support needed to exceed monthly sales and execution plans Identify and develop future leaders within the territory through succession planning and ongoing investment in people Foster a culture of accountability, engagement, and high performance across the team Work collaboratively across the organization and share best practices; act as a major contributor and leader among peer group Planning, Reporting & Cross-Functional Partnership With the General Sales Manager, define weekly and monthly KPI priorities, strategies, and goals by coordinating with cross-functional departments to ensure attainment of volume plan Analyze territory performance data to identify trends, gaps, and opportunities; surface findings and recommended actions to the GSM Partner with Operations to ensure alignment between sales execution and operational capabilities within the territory Partner with HR on recruiting, onboarding, and workforce planning at the District Manager level Maintain strong relationships with RBNA field partners to align on strategy and execution within the territory Serve as a safety champion, driving awareness, accountability, and continuous improvement in all company and warehouse safety practices Other duties as assigned Required Skills/Abilities Strong leadership and team development capabilities Proven ability to drive sales performance and executional excellence in a DSD or CPG environment Excellent communication and interpersonal skills Strong analytical and organizational abilities Ability to manage multiple priorities across a geographically dispersed team Sound business acumen with an understanding of P&L and performance metrics Ability to work effectively in a fast-paced, field-driven environment Strong proficiency in mathematical and logistics operations Proficiency in computer applications, including MS Word, Excel, and PowerPoint Familiarity with route accounting systems and other sales reporting tools Current driver's license with a clean driving record DOT medical card required Must be at least 21 years old

Education and Experience:

Bachelor's degree in business or related field, or 5 years of experience in a similar position in lieu of education Preferred prior sales leadership experience in DSD or CPG Knowledge of beverage market preferred Must be fluent in English, additional languages an advantage

Physical Requirements:

Repeatedly lifting 25 pounds including overhead Ability to stand and walk frequently Prolonged periods of sitting at a desk and working on a computer

Compensation/Benefits:

401k with 4% company match Medical, dental, and vision coverage Company paid life insurance paid time off after introductory period Paid company holidays Company provided phone Company provided vehicle Additional earning opportunities with incentive programs and commissions #vivadist