Director of Sales: Meetings & Groups

Position Summary The Director of Sales:

Meetings & Groups, is responsible for leading and executing the destination's group sales strategy to drive overnight visitation, economic impact, and market share. This role directly manages and sells to the Corporate, Association, and Government/Military segments while providing strategic oversight of Tour & Travel (domestic and international), Visitor Services, Visitor Center, construction market, local corporate market and meeting support functions. The Director of Sales serves as a key member of the leadership team, aligning sales initiatives with organizational goals and community stakeholders, including hotels, venues, and regional partners. Essential Work Experience

• A bachelor's degree is required; a degree in Business or a related field is preferred.
• Minimum 5-10 years of progressive sales leadership experience in a DMO/CVB and/or conference hotel.
• Extensive sales and leadership capacity; solid understanding and experience in the development and management of relationships across market segments.
• Experience in hotel and travel contracting.
• Knowledge of CRM and reporting.
• Ability to fill in for CEO or other Directors at stakeholder obligations.
• Perform public speaking to industry colleagues, client presentations, Visit Loudoun board, other audiences as needed.
• Possess excellent communication, written, oral and grammatical skills.
• Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.

Please submit cover letter and resume to Sales@VisitLoudoun.org by COB April 30, 2026 For complete job description go to: https://www.visitloudoun.org/about-us/jobs/