Associate Director of Sales

Associate Director of Sales 3.2 3.2 out of 5 stars 500 North Pendleton Street, Middleburg, VA 20117 Full-time Salamander Hospitality 55 reviews

Full-time Salamander Resort & Spa Job Description Job Title:

Associate Director of Sales Effective Date:

05-04-2026

Company:

Salamander Middleburg Department:

Sales & Marketing Reports To:

Dir. of

Sales & Marketing FLSA Status:

Exempt

POSITION OBJECTIVE

The Associate Director of Sales (ADOS) works closely with the Director of Sales & Marketing (DOSM) to build a clear and credible vision for the hotel sales team. The ADOS maintains a balance of proactive and reactive selling, maintenance and growth of key accounts, and sales team development while utilizing skills as a strategic sales and revenue leader. This role acts as a primary liaison between multiple departments to ensure brand integrity and maximized profitability.

ESSENTIAL JOB FUNCTIONS

Revenue Generation:

Drive group sales revenue across corporate, incentive, and social segments. Use aggressive negotiating skills and creative selling to ensure a high conversion ratio. Actively upsell each business opportunity to maximize revenue.

Proactive Solicitation:

Target group accounts and segments with heavy emphasis on proactive solicitation and account saturation. Achieve weekly prospecting goals and "knock on doors" to uncover new customers and target markets.

Leadership & Mentorship:

Supervise, train, and motivate multiple levels of managers and coordinators. Evaluate team performance fairly and in a solution-oriented fashion. Lead weekly group lead reviews and daily business review meetings.

Strategic Analysis:

Regular analysis of industry reports (STR) and booking pace. Prepare and compile data for the strategic sales plan, competitive set analysis, and monthly forecasting.

Financial Management:

Assist with monthly P&L management, invoice documentation, and operating budget oversight. Accurately forecast group sleeping rooms and event revenue (catering/audio-visual).

Account Management:

Own and grow a portfolio of high-value accounts, including one of the top three major group markets for the hotel. Manage customer budgets effectively to meet needs while maximizing resort profit.

Service Delivery:

Ensure business is turned over properly and in a timely fashion to operations. Attend daily stand-ups and weekly revenue/marketing meetings to ensure seamless execution of group experiences.

Guest Satisfaction:

Display leadership in guest hospitality to ensure products and services meet or exceed expectations. Interact with guests for feedback and handle complaints with corrective action plans.

EDUCATION/EXPERIENCE

High school diploma or GED required. Bachelor's degree preferred in Business Administration, Marketing, or Hotel & Restaurant Management. 5-7 years of sales leadership in a similar-sized operation at an upscale luxury hotel or resort. Past leadership experience as a Manager is preferred.

REQUIREMENTS

System Expertise:

Proficiency in Delphi, Social Tables, SMS, Microsoft Office, Opera, etc.

Closing Skills:

Strong persuasion and "closing" abilities with a results-driven mindset.

Communication:

Exceptional verbal, listening, writing, and problem-solving skills.

Legal/Contractual:

Advanced knowledge and understanding of contract management and legalities.

Physical Demands:

Regularly required to stand, walk, and reach. Must be able to lift up to 25 pounds and evaluate visual data (graphs/reports). Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

WORK ENVIRONMENT

Must be able to work effectively in a stressful, fast-paced environment and accept constructive criticism. Must be able to change activity frequently, cope with constant interruptions, and maintain a professional "Forbes Five-Star" attitude. Requires travel to industry events and property tours.

RECEIPT AND ACKNOWLEDGEMENT I

acknowledge and understand that: Receipt of the job description does not imply nor create a promise of employment, or an employment contract of any kind, and that my employment is at-will. The job description provides a general summary of the position; however, it is not all-inclusive. I know of no limitations which would prevent me from performing these functions with or without accommodation. Job duties, tasks, work hours, and work requirements may be changed at any time. Acceptable job performance includes completion of the job responsibilities as well as compliance with the policies, procedures, rules, and regulations of Salamander Resort & Spa. If you are a results-driven sales leader with a track record of delivering group business in a luxury environment, we want to hear from you. Only highly qualified candidates will be contacted. Salamander Hotels & Resorts is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Salamander is a drug-free workplace and participant in E-Verify. IND123