Sales & Partnerships Manager

Sales & Partnerships Manager at Seroogy's Chocolates Sales & Partnerships Manager at Seroogy's Chocolates in De Pere, Wisconsin Posted in 11 days ago.

Type:

full-time

Job Description:

Position Overview The Sales & Partnerships Manager is responsible for driving revenue growth through strategic partnerships, outbound sales, and event-driven initiatives. This role owns corporate, fundraising, wholesale, and group sales channels while partnering with Marketing to support community engagement and event-driven initiatives that generate traffic, build relationships, and expand brand visibility. This position serves as a key external representative of Seroogy's-developing partnerships, cultivating long-term relationships, and creating in-person experiences that translate into measurable sales growth. Key Responsibilities Sales & Revenue Growth

• Develop and execute strategies to grow corporate, fundraising, wholesale, and group sales revenue.
• Build and manage a sales pipeline, including prospecting, outreach, follow-up, and closing new business.
• Identify and secure new partnerships, including corporate clients, local businesses, tourism groups, and regional organizations.
• Maintain and grow existing accounts to increase repeat business and lifetime value.
• Proactively develop group tour, travel, and visitor bureau relationships to drive retail traffic and brand exposure.
• Partner with Retail and Production teams to design and deliver high-quality group and corporate experiences.
• Collaborate cross-functionally to ensure seamless execution of custom orders and corporate gifting programs.
• Maintain accurate pipeline tracking, reporting, and follow-up cadence Customer Service Leadership
• Oversee the customer service function across retail, online, fundraising, and corporate inquiries.
• Establish and uphold service standards that reflect Seroogy's commitment to hospitality and quality.
• Coach and develop team members to deliver consistent, high-quality customer experiences.
• Partner with Retail leadership to enhance in-store sales performance and the overall customer experience. Community Partnerships & Events
• Identify and pursue event, trade show, and partnership opportunities that align with revenue goals.
• Represent Seroogy's at community events, trade shows, and networking opportunities to generate leads and build brand awareness.
• Plan and execute a calendar of on-site and in-store events designed to drive traffic, sales, and community engagement.
• Collaborate with Marketing, Retail, and Production to ensure strong event execution and promotion.
• Track and evaluate event performance (leads, traffic, sales impact) and continuously refine approach. Seasonal Planning & Cross-Functional Coordination
• Collaborate with Retail, Production, and leadership to support seasonal product assortments and gifting strategies.
• Contribute customer insights, sales trends, and partnership feedback to inform seasonal planning decisions.
• Support identification of new product, bundle, and gift opportunities aligned with customer demand and sales goals.
• Assist in coordinating seasonal timelines, communication, and readiness across Sales, Marketing, Retail, and Production teams.
• Ensure alignment on product availability, timing, and promotional needs to support successful seasonal launches.
• Support post-season reviews by gathering insights and identifying opportunities for improvement. What This Role Is Measured On
• Growth in corporate, custom orders, fundraising, wholesale, and group sales revenue
• Sales pipeline activity, conversion rates, and partnership development
• Group tour bookings and retail traffic generated
• Event ROI (leads, traffic, and sales impact)
• Customer satisfaction and service performance
• Effectiveness of cross-functional coordination and execution during key selling periods