VP of Marketing, (Performance Marketing, Pipeline Growth)

VP of Marketing, (Performance Marketing, Pipeline Growth) Full Time Burlington, Ma, Chicago, IL Posted 3 weeks ago Website MarketSearch Executive Search VP, Global Demand Generation (ABM, Enterprise Pipeline Growth) | Boston, NYC, Remote East Coast

Location:

Boston, MA | New York, NY | Connecticut | Remote (East Coast)

Compensation:

$250K-$270K Base + Bonus + Equity

Company:

MarketSearch Executive Search

Job Type:

Full-Time

Overview:

Senior Director of Global Demand Generation (Enterprise ABM & Pipeline Growth) We are hiring a Senior Director of Global Demand Generation to lead enterprise pipeline creation, account-based marketing (ABM), and revenue growth strategy across North America and global markets. This is a high-impact executive marketing leadership role focused on: Enterprise pipeline generation 1:1 and 1:few ABM strategy Revenue ownership and measurable growth Sales alignment (SDR/BDR integration) This is not a brand-awareness role. This is a revenue-driving, pipeline-owning leadership position. What Does a Senior Director of Demand Generation Do? A Senior Director of Demand Generation is responsible for: Building and executing global demand generation strategy Driving pipeline growth, revenue contribution, and ROI Leading enterprise ABM programs (1:1, 1:few) Aligning closely with Sales, CRO, SDRs, and RevOps Managing multi-channel marketing programs (digital, field, lifecycle) Leveraging AI-driven marketing, attribution, and performance optimization Key Responsibilities Own global demand generation strategy and execution Lead enterprise Account-Based Marketing (ABM) initiatives Drive pipeline creation and revenue growth across enterprise accounts Partner with SDR/BDR teams to convert pipeline into closed revenue Build and scale high-performing global demand generation teams Execute data-driven marketing across digital, events, and lifecycle channels Implement AI-driven marketing, attribution models, and performance tracking Collaborate with Sales, Product Marketing, and Revenue Operations Ideal Candidate Profile 12-15+ years in B2B demand generation, growth marketing, or pipeline marketing Proven success owning enterprise pipeline and revenue targets Deep expertise in Account-Based Marketing (ABM) (1:1 and 1:few) Experience aligning with CRO, Sales leadership, and RevOps teams Background in SaaS, enterprise software, or PE-backed companies Track record of driving measurable pipeline growth and ROI Strong leadership experience managing global, distributed teams Experience using AI in marketing, attribution, and performance optimization Industries Best Suited for This Role B2B SaaS Enterprise Software AI / Data Platforms Private Equity-Backed Growth Companies Is This a Brand or Revenue Role? This is a revenue-first marketing leadership role focused on: Pipeline generation Revenue contribution Conversion efficiency Measurable ROI Why This Role Matters Most companies struggle with demand generation because: Pipeline is inconsistent Marketing is not aligned with revenue ABM is underutilized or mis-executed This role sits at the center of solving that. You will own pipeline, influence revenue, and operate as a core driver of growth alongside executive leadership. Location Requirements Greater Boston New York City Connecticut Remote (East Coast strongly preferred) Apply / Contact Interested or know someone aligned with this level?

Email:

MarketSearch29

Website:

marketsearchrecruiting What does a Senior Director of Demand Generation do? What is enterprise ABM in marketing? What roles own pipeline and revenue in marketing? What experience is required for demand generation leadership? What industries hire demand generation executives? Previous post