Vice President, Visual Merchandising

Company DescriptionVuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job DescriptionVuori is seeking a visionary, strategic retail leader to define and elevate how our brand comes to life across both owned retail and wholesale partner environments. As Vice President of Visual Merchandising, you will set the global creative and strategic direction for Vuori's visual expression — ensuring our product, storytelling, and brand standards are executed with clarity, consistency, and commercial impact wherever the brand shows up.

This role sits at the intersection of brand, product, retail execution, and wholesale partnership. You will own the global visual merchandising strategy, establish the creative standards that define Vuori's in-store experience, and ensure those standards are translated into clear, scalable guidelines for both owned stores and strategic wholesale partners. As Vuori continues to grow domestically and internationally, this role is critical to protecting and elevating brand integrity at scale.

As a key member of the Retail leadership team, you will partner closely with leaders across Brand, Product, Merchandising, Wholesale, Retail Operations, Planning, and Store Design to ensure Vuori delivers a best‑in‑class customer experience while driving productivity, growth, and long‑term brand equity.

What you'll get to do:

Global Visual Strategy & Brand ExpressionDefine and lead the global visual merchandising vision for Vuori across all owned retail storesEstablish the creative standards that guide how product, storytelling, and brand come to life in physical environmentsEnsure a consistent, elevated brand expression across all global retail locationsContinuously evolve visual standards to reflect Vuori's brand evolution, product innovation, and international growthDrive innovation in floor sets, styling, mannequin strategy, fixtures, and storytelling that differentiates Vuori's in‑store experienceWholesale & Partner Brand ExpressionOwn the visual brand expression of Vuori across wholesale and strategic partner environments, including key accounts such as REI, Nordstrom, and future global partnersDefine and deliver clear visual merchandising brand guidelines, standards, and toolkits that translate Vuori's retail vision into scalable wholesale executionEstablish creative guardrails for how Vuori product, fixtures, signage, and storytelling show up in partner doors — ensuring consistency, quality, and brand integrityServe as the final visual authority for wholesale VM decisions, balancing brand elevation with partner realities and commercial goalsPartner closely with Wholesale, Brand, and Marketing to align seasonal storytelling, product priorities, and launch moments across owned and non‑owned environmentsCreative Leadership & VisionSet the creative bar for the organization, inspiring teams to deliver best‑in‑class visual workTranslate brand and product narratives into compelling, commercial in‑store storytellingAnticipate visual opportunities and proactively bring forward ideas that elevate the customer experienceBalance art and commerce, ensuring visual presentation drives both inspiration and sell‑throughStay deeply connected to the competitive landscape, global retail trends, and evolving customer expectationsGlobal Execution & Operating ModelBuild and lead a scalable global visual merchandising organization capable of supporting rapid fleet growthDevelop visual tools, systems, and communication frameworks that enable consistent execution across regions and channelsEnsure field teams and partners have clear direction, resources, and training to deliver visual standardsCreate strong feedback loops between stores, partners, and headquarters to continuously refine executionEstablish rhythms that support seasonal transitions, launches, and new store openingsCross‑Functional LeadershipPartner closely with Brand, Product, Merchandising, Wholesale, Planning, Store Design, and Retail Operations to ensure visual strategy supports broader business prioritiesAlign product launches, seasonal storytelling, and store experiences across owned and wholesale channelsInfluence cross‑functional decision‑making related to store presentation, product density, and customer experienceServe as a senior leadership voice shaping the future of Vuori's physical brand experience globallyCommercial Impact & Business LeadershipEnsure visual merchandising strategies drive productivity, sell‑through, and customer engagementUse business insights and store performance data to refine visual strategies across channelsOwn visual merchandising investment priorities with strong financial and operational disciplinePressure‑test major initiatives to ensure they are strategic, scalable, and value‑accretiveConnect visual strategy to broader company goals around growth, brand strength, and customer loyaltyOrganizational LeadershipBuild, lead, and develop a high‑performing global visual merchandising teamSet clear expectations for creative excellence, accountability, and leadership behaviorsDevelop talent pipelines and succession plans for critical visual rolesFoster a culture of collaboration, creativity, and strong cross‑functional partnershipEnsure the VM organization is structured to support long‑term global growthQualificationsWho you are:15+ years of progressive visual merchandising leadership experience within premium retail, lifestyle, fashion, or performance apparelProven experience setting visual strategy and creative direction at scale, not just executing directivesExperience developing and governing visual merchandising standards across owned retail and wholesale or partner‑led environmentsStrong creative point of view with the ability to translate brand vision into clear, executable standardsDemonstrated ability to balance creative vision with operational excellenceStrong commercial mindset with a deep understanding of how visual merchandising drives retail performanceExceptional cross‑functional leader capable of influencing senior stakeholdersExperienced people leader with a track record of building and scaling high‑performing teamsComfortable operating in a high‑growth, fast‑paced retail environmentPassion for brand storytelling, retail innovation, and creating meaningful customer experiencesAdditional InformationOur investment in you:

At Vuori, we're proud to offer the following to our employees: Health Insurance Savings and Retirement Plan Employee Assistance Program Generous Vuori Discount & Industry Perks Paid Time Off Wellness & Fitness benefits The salary range for this role is $290,000 per year - $340,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.