Store Associate

The Store Associate plays a key role in delivering an elevated, guest-centered experience to everyone who walks through our doors. From offering knowledgeable support on rental gear, apparel, and accessories to maintaining a clean, organized, and guest-ready environment, this role reflects the service standards of Aspen Snowmass. Store Associates go beyond the transaction—building lasting relationships through thoughtful service, anticipating guest needs, and supporting smooth daily operations. This position reports to the Store Manager. This role will be accepting applications on a rolling basis. Essential Job Functions / Key Job Responsibilities Welcome each guest with a friendly, attentive approach that reflects a high standard of service and encourages engagement Engage guests by listening actively, asking thoughtful questions, and guiding them through rental and retail process with personalized recommendations that enhance their experience and drive sales Provide knowledgeable guidance on gear, apparel, and accessories by understanding product features, pricing, and resort services to support confident purchases and drive sales Operate point-of-sale systems and RTP software accurately to process sales, rentals, returns, discounts, and payments in a smooth, timely manner Maintain accurate cash handling and balance daily transactions with consistency and attention to detail Maintain a clean, organized, and visually appealing sales floor using merchandising techniques that maximize product visibility and sales Apply meticulous attention to detail and rigorously follow all safety and risk management protocols to guarantee guest safety, satisfaction, and trust in Aspen Snowmass services Skillfully perform waxing and equipment maintenance to provide guests with top-quality gear that enhances their mountain experience Support back-of-house operations such as organizing stockrooms, replenishing displays, and assisting with product receiving to keep inventory flow smooth Monitor for security concerns, help deter theft, and promptly report inventory or cash discrepancies to management Collaborate with teammates and take initiative to keep shop operations smooth, efficient, and aligned with a guest-first approach Other duties as assigned Qualifications Education & Experience Requirements High school diploma or equivalent required Minimum of 1 year experience in retail sales and direct customer service within a fast-paced, guest-focused environment, emphasizing solution-oriented sales, preferred Prior experience with rental, ticketing, or reservation software systems preferred Completion of ski manufacturers' binding certification preferred or willingness to obtain Knowledge, Skills & Abilities Knowledge of winter sports equipment, apparel, and gear performance to match products to guest needs Familiarity with industry terminology and merchandising standards that support sales and engagement Understanding of company policies, POS systems, and rental/retail operations best practices Knowledge of United States currency, pricing, and accurate transaction handling Skilled in retail selling techniques that build guest trust and guide purchasing decisions Ability to communicate clearly and warmly in English; Spanish, Portuguese, or other languages helpful for international guests Strong interpersonal skills with the ability to engage guests confidently across diverse situations Ability to maintain a clean, organized sales floor and proactively identify merchandising opportunities Adaptable and productive in a fast-paced environment while prioritizing guest experience Collaborative team player committed to service excellence and shared goals Consistently deliver friendly, knowledgeable, and solution-oriented service that drives repeat business Take initiative to contribute to overall store operations and a seamless guest experience Additional Information Work Environment and Physical Demands Ability to stand, walk or be on your feet for extended periods of time. Kneeling and bending may be required Regularly work indoors with no adverse conditions. Some positions require exposure to outdoor elements or a combination of both indoors and outdoors and may be required to walk on slippery and uneven surfaces Must be able to frequently lift, push or pull up to 50 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50 lbs.) Job Benefits This position is classified as a seasonal part-time or full-time position eligible for the following benefits: Enrollment dates differ across the various programs. Paid Time Off Programs Paid Leave Programs Employee Ski Pass Other company perks