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Marketing & Lead Generation Specialist
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Enova Science
Costa Mesa, CA (In Person)
$56,160 Salary, Full-Time
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Job Description
Marketing & Lead Generation Specialist Enova Science Costa Mesa, CA Job Details Full-time From $27 an hour 3 hours ago Benefits Health insurance 401(k) Paid time off Qualifications Social media advertising campaigns Marketing Social media management Content creation Bachelor's degree Outbound calling B2B marketing Paid search marketing Negotiation Copywriting Full Job Description Role Overview We are seeking a versatile professional who can act as the engine for our growth. In this role, you will be responsible for creating engaging scientific content, running targeted paid advertising, and managing our social media presence. Additionally, you will roll up your sleeves to actively prospect and execute outbound campaigns, including cold calling, to generate highly qualified leads and support our trade show efforts. Key Responsibilities Outbound Outreach & Lead Generation Conduct proactive outbound prospecting, including B2B cold calling, LinkedIn outreach, and targeted email sequences, to build a robust pipeline. Qualify inbound leads and book discovery meetings for the broader sales or executive team. Maintain accurate and up-to-date records of all outreach activities, lead statuses, and contact information within our CRM (e.g., Salesforce, HubSpot). Paid Ads & Content Creation Manage and optimize paid advertising campaigns (e.g., Google Ads, LinkedIn Ads) to maximize ROI and drive inbound traffic. Lead content creation initiatives by writing compelling copy for ad creatives, email campaigns, landing pages, and marketing brochures. Translate complex scientific concepts into digestible, engaging content tailored to our target audience. Social Media Management Create and manage a consistent content calendar across key social media platforms (with a strong focus on LinkedIn). Engage with our digital community, monitor industry trends, and use social channels to build brand awareness and educate our audience. Track social media metrics and paid ad performance, providing actionable insights to improve reach. Trade Show & Event Support Coordinate logistics for industry trade shows, conferences, and exhibitions to ensure a strong brand presence. Manage the design and production of event collateral (booth graphics, handouts, promotional items). Drive pre-show marketing to boost booth traffic and conduct rigorous post-show follow-up (including cold calling) to convert event leads.