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Business Development Specialist
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Lazer Logistics
Alpharetta, GA (In Person)
Full-Time
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Job Description
About Lazer Logistics Lazer Logistics is the industry leader in third-party yard management services. Spotting and local shuttles are our core business, not an auxiliary function. For our customers, a choice to work with Lazer Logistics means you get our full attention, our years of experience, and our commitment to customer satisfaction. You will not find another company that works harder or understands better how to make your facility function more efficiently. For our employees, a choice to work at Lazer Logistics means you joined an organization that lives by a set of shared values that guide our actions and behaviors: Driven to achieve We keep each other safe Our leaders serve and develop our people. Resilient to our core If you are here, you are family. Summary The Business Development Specialist is a member of the Commercial Operations & Enablement team, providing market, customer, and competitive research to the Sales team, while also generating targeted prospect lists and identifying and engaging with key decision-makers. This role is responsible for gathering insights on prospects' 3PL usage, distribution networks, and supply chain challenges to support account validation and introduce Lazer Logistics solutions. The ideal candidate demonstrates strong sales, analytical, and research capabilities, along with the ability to synthesize competitive market data. Job Description Market Research Collect publicly available industry reports and articles to build resources for reporting on industry trends, competitor activity, and targeted customer activity. Conduct ad-hoc secondary research on industry, markets, customers, and competitors for senior executives, marketing, and strategy teams. Analyze industry trends, competitor activities, and prospective client needs to tailor outreach strategies. Perform business analysis and modeling of market size, growth, pricing, labor costs, and strategy. Lead Generation & Pipeline Support Support the sales pipeline with qualified leads to meet annual growth goals. Develop standard and unique methods to build prospect lists, conduct direct calling or marketing campaigns to increase awareness and capabilities of Lazer Logistics. Apply Lead Qualification value codes (5-point scale) and forward leads to the Sales Team. Interact with internal functional teams and external customers and vendors to identify business needs and solutions to meet those needs. Vetting prospects to ensure they have the need, budget, and authority to purchase, turning raw leads into qualified opportunities. Create value statements for use in presentations, marketing campaigns, and talking points when interacting with potential customers. Support Sales in identifying and contacting potential customers who fit the company's ideal customer profile (ICP) via phone, email, and social media. Data Management & Reporting Build, cleanse and update customer and lead data in Salesforce CRM to ensure quality information for reporting. Maintaining accurate records of all outreach activities and prospective interactions in a Customer Relationship Management (CRM) tool like Salesforce. Conduct analysis of the success of the Lead program and make changes to improve results. Generate weekly and monthly reports of qualified leads to total contacts to measure effectiveness of target lists and resulting in new business. Promote a business partner and ownership mindset to the team to prioritize customer service excellence, adaptability and resilience to change and continuous improvement. Other tasks as assigned. #