Sales BDC Representative

Description:

Business Development Center (BDC)

Representative Location:

Jim Shorkey Gainesville Kia Employment Type:

Full-Time As a Business Development Center (BDC) Representative , you are the first point of contact between our dealership and potential customers. You play a critical role in creating exceptional sales opportunities by engaging internet leads, inbound callers, and our existing customer base. Through prompt communication, professionalism, and consistent follow-up, you help customers take the next step in their vehicle-buying journey. This role requires confidence on the phone, strong written communication skills, and the ability to stay focused and productive regardless of daily lead volume. Key Responsibilities Respond promptly and professionally to internet leads from manufacturer and third-party websites Answer inbound sales calls and assist customers interested in purchasing a vehicle Proactively contact existing customers daily via phone, text, and email Maintain clear, friendly, and effective communication across all channels Stay organized, efficient, and self-motivated on both high-volume and low-volume days Create a positive dealership experience that encourages customers to visit the showroom Accurately document customer interactions and follow-up activities in the CRM Collaborate with the sales team to support appointment setting and dealership goals Key Performance Indicators (KPIs)

Lead Response Time:

Internet leads responded to within established dealership standards

Contact Rate:

Percentage of leads successfully contacted

Appointment Set Rate:

Number of appointments scheduled from leads and inbound calls

Appointment Show Rate:

Percentage of scheduled appointments that arrive at the dealership

Outbound Activity:

Daily calls, texts, and emails meeting or exceeding expectations

CRM Accuracy:

Complete, timely, and accurate documentation of all customer interactions

Customer Experience:

Positive feedback and professional communication standards maintained

Requirements:

Qualifications Previous experience in a BDC, customer service, or sales-support role preferred Strong phone presence with excellent written and verbal communication skills Ability to multitask in a fast-paced environment Strong organizational skills and attention to detail Basic computer skills and the ability to learn new software systems quickly Preferred Attributes Positive, upbeat, and customer-focused attitude Self-motivated with a strong sense of accountability Comfortable initiating conversations and building rapport with customers Team-oriented with strong collaboration skills Commitment to continuous improvement and personal growth What Success Looks Like Internet leads and inbound calls are responded to promptly and professionally Customers receive clear, friendly, and engaging communication Appointments and sales opportunities are generated at or above expectations CRM records are accurate, thorough, and consistently up to date