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Lead Generation Specialist
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Copper Mountain Technologies
Indianapolis, IN (In Person)
Full-Time
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Job Description
Lead Generation Specialist Copper Mountain Technologies Indianapolis, IN Job Details Full-time 12 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Qualifications Teamwork Microsoft Outlook Business development Bachelor's degree Marketing analytics Full Job Description Summary of Position Functions This position is responsible for research on targets, prospects, and current customers, organization and clean-up of our CRM system, reporting from GA4, CRM and marketing automation program, helping to manage the website and its functions, and playing an integral role in all aspects of the organization, as needed, as we grow our company. The best fit for this position is someone who is organized, thinks analytically, and wants to work as part of a team to achieve success for the customers and company. Copper Mountain Technologies is a fast-growing technology company that provides industry-leading test and measurement solutions for engineers in RF & Microwave, IoT, Telecommunications, Aerospace, Automobile, and other high-tech industries. You will work with a great, supportive team in a modern downtown office which provides a fun and hard-working environment.
Responsibilities:
- Drive business growth by identifying potential customers
- Generate high-quality leads through various avenues, including research and collaboration with marketing and technical teams
- Work closely with the sales team to ensure a seamless handover of qualified leads
- Collaborate with marketing teams to align lead generation efforts with overall marketing strategies
- Have experience of manipulating data in different modules in CRM system. Clean, input, and update all leads, contacts, and accounts in our CRM, especially clean the duplicate records.
- Assist with cleaning and organizing lead lists from advertisers, events, and webinars.
- Work on market research and list building for the industries we serve.
- Conduct lead research for both US and global business development.
- Organize opportunities with contacts and accounts.
- Set up custom events and metrics on GA4 and GTM to understand users' behaviors.
- Manage digital marketing data platforms: Google Analytics, Google Tag Manager, Hotjar, and provide findings and suggestions on lead generation and campaigns performance.
- Extract email campaign data from Market Automation system, develop and readjusted KPIs dashboards in Looker studio for monthly review and optimizations.
- Test website design and improvement element with developer if needed and track the performance on Hotjar and GA4.
- Other tasks and projects as directed