Rheology Sales Specialist

Overview As the Rheology Product Sales Specialist , reporting to the Senior Director for the Americas you will be accountable for the commercial success of the rheology product line within your assigned region. This role serves as the rheology subject‑matter expert for the commercial organization enabling the sales force, engaging strategically with key customers, and ensuring effective execution of go‑to‑market strategies. You will work cross‑functionally with Sales, Marketing, Product Management, and Applications to communicate compelling technical and commercial value to targeted markets. This position will be remote and based in North America. Responsibilities Enable and coach the field sales organization to effectively sell the TA Instruments rheology portfolio. Support revenue growth by directly engaging in opportunity development, technical qualification, system configuration, and customer consultations. Partner with Product Management and Marketing to develop and execute go‑to‑market strategies for new product launches and portfolio initiatives. Drive opportunity creation through customer visits, targeted marketing programs, and strategic account engagement. Collaborate with key opinion leaders to strengthen market presence and influence product positioning. Track and communicate rheology product performance, market feedback, and competitive insights. Represent TA Instruments at trade shows, conferences, and key rheology‑focused industry events. Qualifications Bachelor's degree or higher in a technical discipline (Engineering, Materials Science, Chemistry, Life Sciences, or related field), or equivalent combination of education and experience. Demonstrated success selling rheology or comparable analytical instrumentation. Proven ability to implement go‑to‑market strategies within a complex, matrixed organization. Strong cross‑functional collaboration skills, with the ability to bridge technical depth and commercial impact. Experience in product marketing, including messaging, positioning, branding, and customer‑facing commercial collateral. Demonstrated ability to identify customer needs, translate market requirements, and influence product requirements. #LI-Remote Company Description Waters Corporation (

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WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide. Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time. Key Words #Rheology #Technical Specialist #Pre-sales Support #Business Development #Sales