Sales Development Representative

Sales Development Representative Company:

WatchMeGrow Reports To:

Chief Revenue Officer Employment Type:

Full-Time Location:

Hybrid:

In-Office 3 days (Covington, LA or Lacey, WA) About the Role WatchMeGrow is seeking a driven and curious Sales Development Representative (SDR) to fuel our top-of-funnel growth. This is a foundational revenue role — you will be the first voice many prospects have ever heard from WMG, and your work directly shapes the pipeline our Account Executives close. As an SDR, you will prospect into childcare and early childhood education (ECE) centers, youth enrichment operators, and channel partners across the country using tools like ZoomInfo, LinkedIn Sales Navigator, and Salesforce. You will own outbound outreach, re-engage cold and lost opportunities, and collaborate closely with Sales and Marketing to execute targeted campaigns that generate qualified meetings. This role is a launchpad — for the right candidate, it is a clear path into a full-cycle Account Executive role at WatchMeGrow.

Key Accountabilities Pipeline Generation:

Build and maintain a consistent flow of qualified meetings for Account Executives via email, phone calls, and LinkedIn messaging

Outbound Prospecting:

Identify and engage decision-makers across ECE centers, youth enrichment operators, and channel partners

Lead Re-Engagement:

Systematically re-activate cold leads and lost deals with targeted, timely outreach

Campaign Execution:

Partner with Sales and Marketing to run sequenced email and outreach campaigns

Data Integrity:

Keep Salesforce records accurate, complete, and up to date on every prospect interaction Core Responsibilities Outbound Prospecting Research and identify target accounts using ZoomInfo, LinkedIn Sales Navigator, and Salesforce Build targeted prospect lists segmented by vertical, geography, and buyer persona (center directors, multi-site operators, youth enrichment, channel partners) Execute high-volume, high-quality outreach via phone, email, and LinkedIn with personalized messaging Qualify inbound and outbound leads against WMG's Ideal Customer Profile (ICP) before passing to AEs Meet or exceed weekly and monthly KPIs for dials, emails sent, conversations, and qualified meetings booked Cold Lead & Lost Deal Re-Engagement Own a structured re-engagement cadence for cold and dormant leads in Salesforce Research why deals were previously lost and tailor reactivation messaging accordingly Coordinate with AEs to prioritize re-engagement targets based on deal size, timing, and product fit Track re-engagement outcomes and flag patterns to inform future outreach strategy Sales & Marketing Campaign Collaboration Partner with Marketing to execute targeted email campaigns to defined prospect segments Provide field-level feedback on messaging, objections, and competitive positioning to improve campaign effectiveness Coordinate with AEs on account-based outreach strategies for named or strategic accounts Participate in campaign planning meetings and contribute ideas for outreach sequences and A/B tests Salesforce & Tool Hygiene Log all prospect activity, call notes, and outreach sequences in Salesforce in real time Maintain accurate lead and contact records including titles, phone numbers, and email addresses Use ZoomInfo for data enrichment and to keep contact information current Flag data quality issues or duplicates to the Revenue Operations team for resolution Required Qualifications 1-3 years of experience in a sales, customer-facing, or business development role (SDR/BDR experience a plus) Familiarity with CRM platforms, preferably Salesforce Strong written and verbal communication skills with an ability to craft compelling, concise outreach Highly organized with the ability to manage a large prospect list and prioritize outreach effectively Coachable, competitive, and motivated by hitting and exceeding goals Comfortable with rejection and able to maintain energy and persistence across high-volume outreach Preferred Qualifications Experience using ZoomInfo and/or LinkedIn Sales Navigator for prospecting Prior experience in a SaaS, EdTech, or childcare-adjacent industry Exposure to outbound sales sequences and email automation platforms Familiarity with the childcare or early childhood education market Track record of meeting or exceeding pipeline generation goals Technical Skills Salesforce CRM — lead management, activity logging, and basic reporting ZoomInfo — prospecting, list building, and contact enrichment LinkedIn Sales Navigator — account research and outbound outreach Email and calendar tools (Google Workspace or Microsoft 365) Sales engagement platforms (Outreach, Salesloft, or equivalent) a plus What Makes a Great WMG SDR Curious about the childcare industry and genuinely motivated by WMG's mission Takes ownership of their number — doesn't wait to be managed Communicates clearly and professionally across channels Works well cross-functionally with AEs, Marketing, and Revenue Operations Brings a growth mindset — eager to learn the product, the market, and the craft of sales Thrives in a fast-paced, in-office team environment

Pay:

From $50,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Life insurance Paid time off Vision insurance Work from home

Work Location:

Hybrid remote in Lacey, WA 98516