Sales Representative

Sales Representative
Northern Virginia • Sales
Job Type
Full-time
Description
About the Company
Founded in 1876, Sapporo is the first beer of Japan, number one selling Asian beer brand in the U.S., and has grown to become a leading player in the global beer market. With a world-class brewing facility in Richmond, VA, Sapporo USA manages the production, marketing, and distribution of Sapporo's beers nationally. Sapporo's vision is to "connect worlds" through a shared enjoyment of beer and community. We are proud that our beers are enjoyed around the world, and the spirit of bringing people together remains at the core of what we stand for. We take pride in a rich history following our passion and are in search of people who are committed to help build our legacy for the future.
Summary
This role, internally titled as Market Execution Specialist, executes Sapporo's priorities directly in the market, focusing on merchandising excellence (picture of success), display execution, resets, and targeted account activation. This role supports key retail initiatives across all channels as directed, ensures programs are executed with precision, and provides real-time market feedback to leadership. Market Execution Specialists are deployed where execution is critical, acting as an agile extension of the broader sales and distributor teams.
Responsibilities
Execute merchandising excellence within off-premise chain accounts, including management of cold box, shelf placement and overall product visibility
Ensure compliance with shelf price across all assigned accounts
Execute chain programming strategies through effective displays, samplings, and placements such as sushi counter displays
Deliver strong merchandising excellence within on-premise chain accounts, including POS, tap handles, and +1 placements
Spend 80-90% of the time focused on getting out in the market, approximately 50 retail account visits a week
Maintain consistent menu presence and optimize brand visibility within accounts
Execution of activations and promotional programs to drive engagement and sales
Support our independent Sushi Tier 1 on-premise (e.g., PICOS) accounts
Drive +1 opportunities to secure new POD within existing accounts
Drive executive of Asian Import strategy through off-premise chain displays while maintaining brand standards
Develop and secure new POD in independent on-and off-premise accounts
Build and maintain strong account relationships to drive long-term growth
Support and identify local market growth opportunities
Support zone initiatives and priorities, including crew drives, events and activation programs
Provide timely, actionable market feedback and insights to the leadership team to help inform strategy and decision-making
Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree in related field preferred
1-3 years of related sales experience within the food or beverage industry, preferably in alcohol beverage sales and working within three-tier system
Ability to manage complex sales, sales programs, and portfolios of initiatives through excellent influence and customer service skills
Effective and persuasive communicator with outstanding presence, presentation and negotiation skills that constantly strive for simplicity and clarity
Solid execution skills with a passion for getting into the details where appropriate to make effective decisions and drive results
Cicerone Certified Beer Server certificate is a plus
Proficiency with Microsoft Excel, Word, PowerPoint, and Outlook
Flexibility to travel as needed, including weekends where necessary to drive sales and connect with customers
Regular travel required to retail accounts. Must have a clean Motor Vehicle Record, valid Driver's License and reliable transportation with vehicle insurance in good standing
Must occasionally lift and/or move up to 50 pounds
Benefits & Perks
Comprehensive Health Insurance, 401K, and Bonuses for Eligible Team Members
Company beer perks program and discounts
Paid Time Off - including accrued vacation, Sick Leave, and 12 paid Holidays
Benefit programs supporting Financial Wellness, Health & Wellness and Career Development
Sapporo USA is an equal employment opportunity employer and does not discriminate against applicants or employees because of race, color, religion, national origin, sex, age, citizenship status, various ability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law. Sapporo USA hires and promotes individuals based on their qualifications for the job to be filled.
Sapporo USA seeks to build a culturally diverse staff where differences are valued and respected. Women, minorities, individuals with various abilities, veterans, LGBTQ+ and intersectional individuals are encouraged to apply.
Salary Description
$52,000 - $60,000
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