Principal Sales Marketing, Strategy & Planning Business Advisor

• Why UKG:

• At UKG, the work you do matters.

The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

• About the role:
• This Sales Marketing Business Advisor role directly supports UKG's Marketing team as part of the GTM Strategy & Planning team.

Act as the pipeline strategist and attribution governance owner, serving as a trusted growth advisor to Sales Marketing leadership. This role will partner with the Business Advisor manager, a Marketing analytics team, and peer BAs to identify trends, provide insights to VPs+ and collaborate across Sales teams to drive business impact and revenue growth. The position involves complex analysis of business goals, financial data, and key metrics to optimize resources and support strategic initiatives.

• About You:

• Serve as a strategic advisor, influencing marketing and business development program structure and execution, to increase marketing's impact on revenue and growth.
• Prepare marketing pipeline analysis, including insights, trends and opportunities, for weekly executive review.
• Defining, reporting on, and evaluating Sales Marketing business performance & pipeline contribution through the utilization of Salesforce.com (SFDC), Clari, and PowerBI dashboards; to include event ROI, campaign performance, pipeline demand generation, lead conversion, & close rates.
• Co-develop dashboards and reports required to monitor funnel mechanics and performance.
• Provide insights on pipeline velocity by segment from MCL → MQL → S0 → S1 → Closed Won
• Partner with Marketing, Sales, and Finance to align campaign planning & assess the ROI of marketing program mix and results.
• Identify underperforming campaigns and recommend optimization strategies. Analyze channel mix effectiveness (events, digital, partner, ABM, etc.)
• Identifying whitespace accounts for targeted demand generation; provide thoughtful data-based insights to leaders.
• Ensuring campaign-to-opportunity attribution integrity in SFDC
• Track monthly and quarterly progress to marketing goals, influencing program mix and execution to drive measurable results.
• Identifying whitespace accounts for targeted demand generation; provide thoughtful data-based insights to leaders while supporting pipeline target setting.
• Assisting in the preparation of the Quarterly Business Review/Outlook package; to include gathering and analyzing commentary to build actionable insights and trends
• Contributing to the preparation of Leadership presentations and coordinating input from other functional area leaders.
• Ultimately serve as the trusted advisor and go-to-resource for the Sales Marketing leadership team for our Sales tools, data & insights, strategic planning, & supporting Sales growth initiatives.

• Basic Qualifications:

• 5+ years of experience in Sales Marketing Operations, Marketing Analytics, or related GTM strategy role in a SaaS company with an understanding of marketing channels, campaigns, pipeline metrics, and the sales cycle
• Strong understanding of pipeline management, stage progression, funnel conversion metrics, and forecast methodology
• Excellent judgment, interpersonal, communication skills, and follow-through
• Excellent written and verbal communication, with active listening and summarization skills
• 5+ years' experience and highly skilled in Excel, PowerBI, Microsoft suite, and Salesforce.com (SFDC) and data structures (opportunities, campaigns, attribution, forecasting)
• Experience analyzing campaign performance, event ROI, and demand generation contribution to revenue
• Proven ability to translate complex data into executive-ready insights and actionable recommendations
• Highly self-motivated, analytical with demonstrated problem solving, and have sound business decision making skills in a fast-paced environment
• Proven ability to build credibility, trust, and rapport with stakeholders at all levels

• Preferred Qualifications:

• Bachelor's degree in business administration, Marketing, Finance, Data Analytics, or a related field
• Proficient in slideware creation in PowerPoint and presenting at an executive level
• Excellent analytical and problem-solving skills
• Familiarity and prior usage of Clari, MEDDPPIC, Gainsight, and PowerBI
• Ability to proactively influence, advise, and collaborate with teams
• Ability to work in a remote team environment and cross-functionally
• Passion to grow their role and desire to be a trusted business advisor to field leadership

• Travel Requirements:

• Less than 25%

Travel What We Value:

• Be Unreasonably Passionate.
• Be Humble.
• Stay Curious.
• Lead with Solutions.
• Own the Result.
• Do More.

Company Overview:

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com. Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster (https://www.eeoc.gov/sites/default/files/2022-10/EEOC\_KnowYourRights\_screen\_reader\_10\_20.pdf) UKG participates in E-Verify. View the E-Verify posters here (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) . It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com . The pay range for this position is $129,500 to $186,100. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG's benefits and rewards at https://www.ukg.com/about-us/careers/benefitsIt is the policy of Ultimate Software to promote and assure equal employment opportunity for all current and prospective Peeps without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. This policy governs all matters related to recruitment, advertising, and initial selection of employment. It shall also apply to all other aspects of employment, including, but not limited to, compensation, promotion, demotion, transfer, lay-offs, terminations, leave of absence, and training opportunities.