Sales Leader

Sales Leader 10 West Evergreen Parkway, Elkhorn, WI 53121 Full-time Full-time About Us Edge Broadband (Edge) is a growing fiber and wireless Internet provider serving communities across Southern Wisconsin and Northern Illinois. We own and operate multiple regional networks and brands, including Edge Broadband, and we're expanding: building new fiber infrastructure and bringing best-in-class, high-speed Internet to our residential and business customers. We are a local team with decades of experience in the industry. We started with a simple idea: that smaller communities deserve the same quality Internet as big cities. We're hands-on, we take pride in doing the work right, and we're looking for people who want to build something real and local and grow with us for the long term. About the Role We are hiring a Sales Leader to lead, manage, and organize Edge Broadband's door-to-door sales team. This is the person who owns the day-to-day performance of our reps in the field: recruiting and onboarding new hires, training them on the product and the pitch, setting daily and weekly targets, running ride-alongs, coaching in real time, and making sure every rep knows what good looks like and how to get there. This is a hands-on leadership role, not a corner-office role. You'll spend real time in neighborhoods alongside your team. We're building fiber aggressively, which means every week brings new neighborhoods to sell into. Your job is to make sure we have the right people, the right systems, and the right execution to convert that opportunity into customers. This role is for someone who has built and run a direct sales team before, ideally selling something that requires real discipline to sell, not something that sells itself. Think home services, telecom, alarm, solar, pest, roofing, or similar backgrounds. If your sales experience is inbound leads from a hot SaaS pipeline, this is probably not the right fit. This role is based in our Southern Wisconsin or Northern Illinois service territory, with regular time in the field across the markets we serve. What You'll Do Recruit, hire, and onboard door-to-door sales representatives across Edge's expanding footprint Build and run a structured training program covering product knowledge, pitch, objection handling, and close technique Set weekly and monthly quotas, track performance daily, and hold the team accountable to the numbers Run daily huddles, weekly one-on-ones, and regular ride-alongs to coach reps in the field Design and manage commission plans, spiffs, contests, and performance incentives Plan and assign territories in coordination with the construction and marketing teams to align sales push with fiber releases Own the

CRM:

ensure every door knocked, lead generated, and sale closed is tracked accurately Report on pipeline, close rates, rep performance, and cost-of-acquisition to the President and leadership team Partner with marketing on neighborhood launches, promotions, collateral, and campaign effectiveness Identify and promote top performers into senior rep and team lead roles as the organization scales Manage sales team budget, spend, and operational discipline Who You Are Experience leading a direct sales team and scaling it as the company grows

Numbers-driven:

you live in the pipeline report, you know your close rates cold, and you make decisions based on data Organized and disciplined: you run a tight ship, set expectations clearly, and follow through A hands-on coach: you're in the field with your reps, not hiding behind a desk

Resilient:

you've sold things that were hard to sell and you know how to keep a team motivated through the grind

Values-driven:

you care about doing things the right way, and you hire people who do too

What You'll Bring Required:

5+ years of direct sales experience, with at least 2+ years in a sales management or leadership role Demonstrated track record of hitting and exceeding quota, both personally and as a manager Experience recruiting, training, and managing a team of at least 5 reps Experience selling a product that requires discipline, follow-up, and resilience (home services, telecom, direct-to-consumer, alarm, solar, pest, roofing, mattress, or similar) Strong command of CRM tools and sales reporting Valid driver's license and willingness to spend significant time in the field Authorization to work in the

United States Preferred:

Prior experience running a door-to-door or direct-to-consumer sales team Background in telecom, ISP, or home services sales Experience designing commission plans and sales incentive structures Mission, military, or other background involving discipline and managing through adversity Bachelor's degree or equivalent work experience Compensation Base salary commensurate with experience Uncapped commission and performance bonuses tied to team quota attainment, install volume, and growth metrics Top performers expected to earn six figures Benefits Medical, dental, and vision insurance Company-paid life and disability coverage 401(k) with employer match Paid time off and paid holidays Mileage reimbursement or company-provided vehicle and equipment Why Join Us Build something real: this is a chance to stand up and scale a sales organization inside a fast-growing fiber company, not inherit a playbook Compelling product: Edge's fiber is the best product in most of our markets, dramatically faster and more reliable than the incumbents Massive runway: every mile of new fiber is a new neighborhood to sell into. The opportunity gets bigger every quarter Real ownership: you'll have the autonomy to design your team, your process, and your comp structure Leadership team access: you'll work directly with the President and founders. Decisions happen fast Local and stable: Edge Broadband is a growing company in your community with long-term commitment to the footprint Equal Opportunity Statement Edge Broadband is an equal opportunity employer and is committed to building a diverse and inclusive workplace.

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Health insurance Paid time off Parental leave Referral program Vision insurance

Education:

Bachelor's (Preferred)

Experience:

Background in telecom, ISP, or home services sales: 1 year (Preferred) Direct sales: 5 years (Required) CRM software: 1 year (Preferred)

License/Certification:

Driver's License with a clean driving record (Required)

Location:

Elkhorn, WI 53121 (Required)

Work Location:

In person