Senior Brand Manager, Integrated Marketing

Salary Range $128,750-$160,950 per year Purpose of Position The Senior Brand Manager, Integrated Marketing, is a strategic, insightful, and creative brand builder and storyteller who plays a critical role in translating marketing strategy into integrated campaigns that drive brand equity, sales, and ROI. Essential Job Functions Brand Strategy & Execution Lead and develop brand positioning, messaging, and equity across marketing channels. Convert brand strategy into marketing plans that achieve business goals. Support annual and quarterly brand plans in partnership with the Senior Director, Integrated Marketing & Communications, including campaign priorities, channel mix, and performance goals. Analyze and synthesize consumer, customer, category, competitive, and cultural data into actionable insights. Integrated Marketing & Campaigns Lead end‑to‑end execution of integrated marketing across advertising campaigns, paid media, retail media, shopper marketing, earned, and owned channels. Partner with agencies to develop creative and media plans Own campaign optimization, making recommendations on creative, targeting, or spend adjustments based on performance. Partner with internal and external teams to manage research learning agendas, brand health, and campaign measurement frameworks. Retail Media & Shopper Marketing Lead retail media networks and e-commerce strategies to drive conversions and sales. Partner with Sales and retailers to align media, merchandising, and conversion strategies. Optimize the shopper journey, linking media investment to sales performance. Identify and scale high-performing tactics across retailers and platforms. Media, Agency & Partner Management Serve as primary day-to-day contact for assigned agencies and partners, focusing on strategy, execution, and performance. Review media performance across platforms, identifying optimization opportunities and risks. Manage influencer programs end-to-end, including briefing, execution, and performance evaluation. Budget Ownership & Performance Analysis Own the media budget for the brands, including planning, pacing, and tracking. Manage spend proactively, identify reallocation opportunities to maximize ROI. and post‑campaign reports to inform future planning. Track brand health metrics (awareness, penetration, share) and campaign KPIs to assess performance over time. Deliver campaign post‑campaign reports, ROI analysis and learning agendas, identifying what worked, what didn't, and how to improve. Continuously improve processes, tools, and ways of working to increase speed, clarity, and impact. Team Collaboration Partner with Sales, Category Management, Creative Services, Business Unit teams, and Innovation partners to collaborate on marketing initiatives that drive business outcomes. Support go‑to‑market plans for new product launches, including messaging, launch timing, and in‑market execution. Collaborate with Sales and Category teams to align marketing with trade promotions, distribution priorities, and retailer programs. Qualifications & Experience Required Bachelor's degree in Marketing, Business, or related field 7+ years of experience in brand management, integrated marketing, or CPG marketing. Proven experience leading integrated marketing campaigns with measurable business outcomes Excellent communication, presentation, and project management skills Experience building, executing, and scaling cross-functional programs or advertising campaigns from concept to completion Experience with retail media networks and shopper marketing Strong analytical skills with the ability to translate performance data into insights and recommendations Experience managing agencies and cross‑functional partners Must reside in PST, MST or CT time zones Preferred Experience in food and grocery marketing Master's degree in marketing, communications, business, or equivalent Experience in media measurement and ROI analysis methodologies Experience leading cross-functional teams to drive marketing initiatives Exposure to consumer research, insights, and research methodologies Exposure to consumer insights and measurement frameworks Experience managing brand‑level budgets Exposure to innovation launches and lifecycle management Success in This Role Looks Like Delivers measurable performance gains in awareness, trial, and sales Drives strong ROI through effective campaign execution and optimization Manages budgets tightly with clear performance accountability A trusted partner to

Sales, Category, and Innovation Foster Farms ACTION Guiding Principles Accountability:

Deliver on commitments.

Collaboration:

Achieve more by working as a team.

Truth-Seeking:

Be open-minded and act with humility.

Initiative:

Be proactive and lead with a growth mindset.

Ownership:

Take responsibility for results.

Nimble:

Operate with speed and agility. Why Join Foster Farms? This is a high-impact opportunity to shape the future of the ready-to-eat business at a leading food company, directly supporting our mission, vision, and values. You will play a critical role in delivering safe, high-quality food and great moments for millions of families. #LI-KP1 Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.