Shopper Marketing Manager (Onsite)

About the Opportunity Are you ready to lead a highly visible and dynamic role that directly impacts Driscoll's success in Shopper Marketing? The Shopper Marketing Manager is a strategic leader responsible for shaping and driving shopper marketing strategies that accelerate growth and strengthen Driscoll's presence at the moment of purchase. This role owns the end‑to‑end vision, planning, and execution of high‑impact shopper programs across priority retail channels, translating business objectives and shopper insights into scalable, performance‑driven activation. Operating with a high degree of autonomy, the Shopper Marketing Manager partners closely with Brand Marketing, Sales, Market Insights, and key retail and agency partners to influence strategy, align investments, and deliver measurable commercial results. With a strong balance of strategic thinking and executional excellence, this role plays a critical part in advancing Driscoll's brand, driving conversion, and unlocking new growth opportunities across an evolving omnichannel landscape. Responsibilities

Financial & Performance Accountability:

Own a multimillion-dollar marketing investment portfolio, driving disciplined budget allocation and optimization decisions to maximize ROI and business impact. Establish performance benchmarks, evaluate results against KPIs, and course-correct investments as needed to deliver against agreed commercial and brand outcomes.

Brand Equity & Demand Generation:

Drive integrated demand generation programs that strengthen Driscoll's brand equity while delivering measurable performance results. Apply consumer insights, best practices, and data to connect digital-first strategies with in-store and omnichannel experiences where applicable.

Retail Media & External Partner Leadership:

Own performance outcomes across Retail Media Networks and external partners, holding agencies and platforms accountable to defined objectives, KPIs, and ROI expectations. Influence partners to continuously optimize strategies based on performance trends, learnings, and evolving retailer capabilities.

E-commerce & Digital Shelf Excellence:

Own Driscoll's digital shelf performance across retail partners, working collaboratively to secure top-of-search visibility, enhance online brand presence, and improve shopper conversion. Proactively identify opportunities to elevate the digital shopping experience and drive incremental sales growth.

Performance Analysis, Insights & Executive Communication:

Translate complex performance data into clear, actionable insights that inform decision-making at the leadership level. Independently assess program effectiveness across KPIs such as conversion rate, sales lift, cost per acquisition, household penetration, and lifetime value, and clearly articulate recommendations, risks, and trade-offs to senior stakeholders.

Cross-Functional Influence:

Influence cross-functional partners across Merchandising, Market Insights, Brand Marketing, Sales, and Customer Development to align on shared objectives and deliver integrated, customer-specific activations. Navigate competing priorities and stakeholders need to drive outcomes without direct authority.

Market Intelligence & Innovation:

Continuously assess emerging trends, platforms, and competitive dynamics to inform strategy and recommend innovative approaches that improve performance and sustain Driscoll's leadership in the shopper marketing space. Candidate Profile

• Bachelor's degree in Marketing, Business Administration, or equivalent.
• 7+ years of experience in Shopper Marketing (required), with demonstrated success in digital and performance marketing environments.
• Proven track record of owning and delivering outcomes from large-scale, data-driven marketing initiatives.
• Intermediate understanding of Microsoft 365.
• Proficient in Microsoft Excel & PowerPoint.
• Strong understanding of Retailer Media Network Dashboards and functionality.
• 2+ years of people management experience preferred. Preferred qualifications

Strategic Judgment & Decision-Making:

Demonstrated ability to independently assess complex business situations, make informed recommendations, and drive decisions in environments with ambiguity, competing priorities, and incomplete information.

Business & Commercial Acumen:

Strong understanding of how marketing investments translate into enterprise business outcomes, including revenue growth, ROI, and retailer economics. Ability to evaluate trade-offs and prioritize initiatives based on impact.

Analytical Rigor & Insights Leadership:

Advanced ability to analyze performance data, identify root causes, and translate insights into actionable strategies that improve results across key KPIs.

Influence Without Authority:

Proven ability to influence cross-functional teams, senior stakeholders, and external partners to align shared goals and deliver results without direct reporting relationships.

Execution Excellence & Ownership:

Ability to own multiple high-impact initiatives end-to-end, drive accountability, and consistently deliver outcomes in a fast-paced, matrixed environment.

Technology Proficiency:

Advanced skills in Microsoft Office, Retail Media platforms (e.g., Instacart, Kroger KPM), and comfort in learning new systems.

Travel:

Ability to travel domestically and internationally (10-20%) for meetings, market tours, and customer activation events. Valid driver's license and passport required. Compensation and Benefits The following information is provided in good faith as a general description of the salary range and benefits for the position posted. The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors. Salary Range estimated for the Shopper Marketing Manager role: $107,700.00/year to $140,010.00/year. Driscoll's is committed to a culture of care and offers an attractive benefits package that includes comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week.

Other benefits include:

401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP). More detailed information regarding the benefits package, will be shared during the application process. #LI-CC1 Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world. Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods - meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners. Driscoll's is the trusted brand for Only the Finest Berries™. Please click here to get to the job listings page.