Social Media and Marketing Coordinator

Social Media and Marketing Coordinator OptySuite - 1.0 Farmington, MI Job Details Part-time 1 day ago Benefits Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Flexible schedule Life insurance Qualifications Social media management Paid advertising campaign management Content writing SEO Content scheduling Facebook Marketing analytics Data analytics tools Instagram Data-driven decision making Copywriting Full Job Description We are seeking an Experienced Social Media Coordinator who can take full ownership of our digital presence. This role requires someone who understands strategy, analytics, brand voice, and content creation at a professional level. You will lead social media initiatives, manage campaigns end‑to‑end, and drive measurable growth across all platforms. Key Responsibilities Develop and execute advanced social media strategies aligned with brand and business goals Create high‑quality, platform‑specific content (graphics, reels, short‑form video, carousels, stories) Manage daily posting, scheduling, and community engagement across LinkedIn, Instagram, Facebook and TikTok Analyze performance metrics and produce actionable insights to optimize content and campaigns Lead social media campaigns, including paid ads, audience targeting, and A/B testing Maintain a consistent brand voice and visual identity across all channels Monitor trends, competitor activity, and algorithm changes to keep the brand ahead Collaborate with marketing, creative, and leadership teams on integrated campaigns Manage influencer partnerships, collaborations, and user‑generated content Respond to comments, messages, and community interactions with professionalism and speed Qualifications 3-5+ years of professional social media management experience Proven track record of growing audiences and increasing engagement Strong copywriting, storytelling, and content‑planning skills Proficiency with Canva, Adobe Creative Suite, CapCut, or similar tools Experience with analytics platforms (Meta Insights, LinkedIn Analytics, Google Analytics, Sprout, etc.) Ability to manage multiple projects, deadlines, and content calendars Strong understanding of paid social, targeting, and campaign optimization Ability to work independently and make data‑driven decisions Preferred Skills Experience in healthcare, professional development industries Photography/videography skills SEO or content‑writing background Experience managing influencers or brand ambassadors Familiarity with CRM or marketing automation tools

Benefits:

401(k) matching Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person