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Social Media Manager (YouTube Shorts)
Job
Sky Castle Toys
Full-Time
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Job Description
Remote / Full-Time Role Overview The Social Media Manager will manage social media content and daily community engagement for Sky Castle's creator-driven toy channels, with a strong focus on growing and optimizing YouTube Shorts. This role is ideal for someone who understands short-form video trends, youth and family-friendly content, and how to turn fan engagement into stronger channel performance. This position reports directly to the Marketing Director and will work closely with channel managers, video editors, graphic artists, and creative teams to execute high-performing social content strategies. Responsibilities
- Plan, schedule, publish, and optimize short-form video content across YouTube Shorts, TikTok, Instagram Reels, Facebook, and Pinterest.
- Work with channel managers, video editors, and graphic artists to maintain consistent voice, tone, pacing, and visuals.
- Write captions, titles, hashtags, and copy aligned with brand goals.
- Own the content calendar and maintain a consistent posting cadence.
- Monitor YouTube Shorts performance, including views, retention, engagement, and audience response.
- Respond to meaningful fan comments across YouTube Shorts, Community Posts, and other platforms.
- Track standout comments, UGC, trends, and branded hashtag activity.
- Prepare weekly performance reports with insights and recommendations.
- Forward customer complaints or product-related issues to the appropriate team. Skills & Qualities
- Strong understanding of YouTube Shorts strategy, trends, hooks, pacing, and audience retention.
- Experience optimizing short-form content for discoverability, engagement, and growth.
- Familiarity with YouTube Studio, TikTok, Instagram, Facebook, and creator tools.
- Strong written English communication skills with a natural, conversational tone.
- Ability to identify viral trends, sounds, formats, and content opportunities.
- Strong judgment when engaging with a young, enthusiastic fan community.
- Highly organized with strong attention to detail.
- Comfortable tracking data, saving documentation, and preparing reports.
- Flexible, proactive, and able to adapt quickly in a fast-paced creator environment. Why You'll Love This Role
- Work with a fast-growing, highly engaged fan community.
- Help shape the short-form video strategy for playful, creator-driven toy brands.
- Be part of a creative brand loved by kids and families.
- Make a real impact on how fans discover, engage with, and share Sky Castle content.