Social Media / Marketing Lead

Lets Get Analytical! Hestern Auctions is an online estate auction business that covers a lot of ground in a short amount of time, you might say we're The Downsizing Experts. So where do you come in? While we're really great at working with our clients to help them downsize or sell off their collectibles, we're also super bad at social media marketing and utilizing our resources to find more clients. In this role, you would be responsible for producing social media content throughout the week, helping promote our current auctions and help develop meaningful marketing strategies to help us grow. You could be sharing out some items that we have coming up, going off site to clients' sale to capture footage of us in action or creating posts to help us find all the great stuff we sell. Everyday is something new and exciting, we promise! Responsibilities Develop and implement comprehensive social media strategies aligned with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels. Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals. Manage daily social media activities, schedule posts, monitor engagement, and analyze performance metrics. Conduct social listening to gauge public sentiment, identify trends, and respond promptly to customer inquiries or feedback. Execute targeted advertising campaigns on Facebook and other platforms to increase reach, engagement, and conversions through Facebook Advertising. Analyze web analytics and Google Analytics data to measure campaign effectiveness, optimize content strategies, and improve ROI. Oversee photography and video editing projects to produce high-quality visual content that resonates with target audiences. Qualifications Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns. Proficiency in Adobe Photoshop, Illustrator, Premiere Pro (or other video editing software), and Adobe Creative Suite a plus. Familiarity with social media management tools. Knowledge of SEO best practices, keyword research techniques, web analytics (Google Analytics), and e-commerce platforms is highly desirable. Strong graphic design skills with an eye for branding consistency across multiple channels. Excellent communication skills with the ability to craft compelling messages tailored to diverse audiences. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Experience in public relations, relationship management, and social listening tools is a plus. Join us as our Social Media / Marketing Lead to inspire audiences worldwide! Bring your creativity, strategic thinking, and passion for digital marketing to make a meaningful impact on our brand's growth journey!

Pay:

$20.00 - $25.00 per hour

Work Location:

In person