Social Media Marketing Specialist

We're looking for a driven, culturally plugged-in marketing professional to join our team and lead digital strategy, social media, and tour marketing for a roster of 3-5 active touring bands. You live and breathe music, know how to grow audiences online, and can manage multiple campaigns without missing a beat. About the Role Own end-to-end marketing strategy for 3-5 bands across all digital and physical touchpoints Build and execute release campaigns, tour marketing pushes, and always-on social content Collaborate closely with artists, management, labels, and booking agents Report on performance metrics and adjust strategy in real time Core Responsibilities Develop and manage social media presence across Instagram, TikTok, YouTube, Facebook, and X for each artist Plan and execute paid ad campaigns (Meta Ads, Google Ads, Spotify/DSP promotions) with budget tracking and ROI reporting Build comprehensive tour marketing plans — local market outreach, venue coordination, geo-targeted ads, and press Create and schedule content calendars aligned with release cycles, tour dates, and cultural moments Write and distribute press releases, newsletters, and promotional copy as needed Coordinate with graphic designers, videographers, and photographers to produce content assets Monitor trends, audience insights, and competitor activity to keep each artist's presence fresh and relevant Manage DSP pitching for playlisting and maintain artist profiles on Spotify, Apple Music, and others

Pay:

From $60,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person