Enrollment Counselor/LiveX Recruitment Coordinator

Enrollment Counselor/LiveX Recruitment Coordinator 204 North Prince Street, Lancaster, PA 17603 Full-time Full-time Working at PCA&D Join our team. We're the region's leading BFA degree-granting college of art & design education. PCA&D is located in Lancaster, Pennsylvania. Lancaster is a small city where the emerging contemporary and traditional arts scenes are thriving. Lancaster is a city of friendly neighborhoods where residents and guests experience the growing creative and entrepreneurial vibe. The city values cultural, ethnic, and diverse lifestyles of residents and guests, and is located within driving distance of Washington, DC, Baltimore, Philadelphia, and New York. PCA&D is a small private, independent college of art and design. The College is distinguished by its interactive classes, one-on-one attention from exceptional faculty, a culture of creative exploration, and interdisciplinary learning opportunities. The College has a growing record of academic achievement among first-generation students, students of color, Latinx students, LGBTQ+ students, and other underrepresented students. The College invites candidates who, through their teaching, professional experiences, and service, will contribute to our shared commitment to a diverse and inclusive academic art and design community. Enrollment Counselor/LiveX Recruitment Coordinator Enrollment Counselor/LiveX Recruitment Coordinator Pennsylvania College of Art & Design (PCA&D)

Effective Date:

April 23, 2026

Status:

Full-time, Exempt Department:

Admissions / Live Experience Design & Production (LiveX) Reports to: VP of Enrollment (PCA&D). While focused on the Live Experience Design & Production (LiveX) program, this role operates as a core member of the PCA&D Enrollment team and works in close coordination with the Academy of Live Technology (ALT) US to align recruitment strategy, messaging, and experiences.

Work Location:

Rock Lititz (Lititz, PA) with regular presence at PCA&D (Lancaster, PA) and travel as needed

Position Summary:

The LiveX Recruitment Coordinator is responsible for driving enrollment growth for Pennsylvania College of Art & Design's Live Experience Design & Production programs (Certificate, AFA, and BFA). This role blends live events industry expertise with modern enrollment strategy—translating real-world production experience into compelling recruitment campaigns, hands-on experiences, and national pipeline development. Success in this role will be defined by the ability to: Expand LiveX visibility beyond Southcentral Pennsylvania Build sustainable, out-of-region recruitment pipelines Convert interest into applications, admits, and deposits through high-impact, industry-connected experiences This position is embedded within PCA&D's Enrollment team while working in close collaboration with the Academy of Live Technology (ALT) US to ensure recruitment strategies reflect both academic and industry priorities. About the Academy of Live Technology at Rock Lititz Live Experience Design & Production (LiveX) is delivered in partnership with the Academy of Live Technology (ALT) at Rock Lititz—one of the most distinctive training environments in the live events industry. Students learn in the same ecosystem where major tours and productions rehearse, gaining exposure to: Industry-grade rehearsal studios and production environments Vendor partners and production companies Real-world workflows across sound, lighting, staging, and visuals The Recruitment Coordinator plays a key role in translating this environment into authentic, high-impact recruitment experiences. Key Responsibilities Strategy & Pipeline Development Build and execute an annual LiveX recruitment plan (markets, travel, KPIs) Identify and grow "right-fit" pipelines: Performing Arts High Schools CTE programs (theatre tech, AV, stagecraft) Community colleges and transfer pathways Music, esports, and production-adjacent programs Develop influencer networks (educators, counselors, program directors) Partnerships & Industry Engagement Establish and maintain partnerships with: Production companies, venues, festivals, and vendors Create recruitment-facing experiences: Demo days, shadow opportunities, mentor sessions Support articulation/MOU pipelines into LiveX Build national virtual pipelines (info sessions, counselor briefings, digital engagement) Events, Travel & Representation Represent LiveX at: Industry conferences (USITT, NAMM, AES) High schools, CTE fairs, and counselor events In collaboration with ALT US team, plan and host: Rock Lititz Experience Days Admit and yield-focused events Virtual tech talks and live-streamed demonstrations Yield & Conversion Strategy Design and execute LiveX-specific yield journeys: Faculty and industry engagement Peer and ambassador outreach Scholarship and financial aid reinforcement b.

Reducemeltthroughpre-enrollment engagement: Tech readiness onboarding Program immersion and community-building touchpoints CRM, Data & Reporting Utilize Slate Student Recruitment CRM to: Track inquiries, events, and conversion metrics Maintain strong data hygiene and prospect/inquiry attribution Collaborate on report development tied to: Territory performance Event ROI Funnel progression Marketing & Content Collaboration Partner with Marketing to develop: Short-form video and social content Program storytelling (gear, tech, student experiences, outcomes) Ensure messaging aligns with PCA&D brand, ALT standards, and industry expectations Student Experience & Transition Create a seamless handoff from recruitment to enrollment: Faculty introductions and mentorship connections Pre-term engagement and onboarding Gather and provide leadership with feedback to continuously improve recruitment strategies Compliance & Access Uphold institutional policies and best practices (FERPA, etc.) Expand access for: First-generation students BIPOC students Pell-eligible populations Non-traditional and career-changing learners Minimum Qualifications Bachelor's degree in a related field or equivalent industry experience 1-3 years in admissions, recruitment, outreach, or partnership development Strong communication, presentation, and relationship-building skills Willingness to learn CRM systems, Slate, PowerFaids, PowerCampus Valid driver's license and ability to travel; flexibility for evenings/weekends Preferred Qualifications (Minimum qualifications plus) 2+ years in live events or entertainment production (touring, venue operations, AV, lighting, staging, etc.) 1-3 years in admissions, recruitment, outreach, or partnership development Experience with Slate (Events, Deliver, Queries/Exports, Forms/Portals) Territorydevelopmentandnationalrecruitmentexperience Familiarity with the Rock Lititz ecosystem and Academy of Live Technology Content creation skills (video, social media, storytelling) Key Performance Indicators (First 12 Months)

Inquiry Growth:

15% from out-of-region markets

Application Growth:

+30% year-over-year in completed LiveX applications

Geographic Expansion:

30% of applicants from outside

Southcentral PA Engagement:

Launch 8 national virtual events Establish 4 partner pipelines or micro-portals Working Conditions Hybrid office and event environment across Academy of Live Technology at Rock Lititz and PCA&D, with regular travel to schools, venues, and conferences. Ability to lift and transport event materials Exposure to loud production environments; adherence to safety protocols required Salary & Benefits Commensurate with experienc plus a comprehensive benefits package Application Process Please submit: Résumé Brief cover letter highlighting industry experience and recruitment impact

Optional:

Portfolio or production credits Equal Opportunity Employer Pennsylvania College of Art & Design is an equal opportunity employer committed to building an inclusive community that reflects a diversity of identities, perspectives, and experiences. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. oll