Clinical Liaison/Marketer

Job Title:

The Marketing & Admissions Liaison serves as the primary representative for the skilled nursing facility, responsible for driving census growth through relationship building, referral development, and community outreach. This role acts as a liaison between hospitals, physicians, case managers, and families to facilitate patient referrals and ensure a smooth admission process.

Key Responsibilities:

Business Development & Referral Management

• Develop and maintain strong relationships with hospitals, physicians, discharge planners, case managers, and community partners to generate referrals and admissions.
• Serve as the primary point of contact for all referral sources and inquiries.
• Identify and pursue new business opportunities to increase facility census and payer mix.
• Conduct regular site visits to referral sources and participate in networking events and community outreach. Admissions Coordination
• Evaluate incoming referrals, including insurance coverage, clinical needs, and level of care to ensure appropriate placement.
• Coordinate admissions process, including communication with clinical staff, families, and hospital teams.
• Facilitate tours of the facility for potential residents and families.
• Ensure a smooth, positive transition for residents upon admission. Marketing & Strategy
• Develop and implement marketing plans to meet census and growth goals.
• Assist in creating marketing materials and promotional campaigns (digital, print, community-based).
• Analyze market trends, competitors, and referral patterns to improve strategy.
• Track and report marketing activity, referral data, and census growth metrics. Relationship Management & Communication
• Maintain excellent communication with internal teams including nursing, administration, and business office.
• Build rapport with residents, families, and community organizations to enhance facility reputation.
• Provide timely follow-up on all referral inquiries and maintain accurate documentation.

Qualifications:

Healthcare Administration, Business, or related field (preferred)

• 1-3 years of marketing, sales, or admissions experience in healthcare (SNF/LTC experience preferred)
• Knowledge of Medicare, Medicaid, and managed care guidelines
• Familiarity with SNF admissions processes and clinical levels of care
• Strong relationship-building and communication skills
• Ability to manage multiple priorities and work independently
• Proficiency in Microsoft Office and EHR/CRM systems

Core Competencies:

• Relationship-building and networking
• Sales and business development
• Communication and customer service
• Organization and follow-through
• Healthcare knowledge and compliance awareness

Work Environment:

This position requires frequent travel to hospitals, physician offices, and community organizations, along with time spent within the facility coordinating admissions and collaborating with staff. Performance Goals (Typical KPIs):

• Census growth and occupancy rate
• Referral conversion rate
• Number of referral source relationships developed
• Timeliness of admissions processing
• Patient/family satisfaction

Pay:

From $60,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Disability insurance Flexible spending account Health insurance Life insurance Paid time off Travel reimbursement Tuition reimbursement Vision insurance

Work Location:

In person