Home Health Marketing Liaison / Community Liaison

Home Health Marketing Liaison / Community Liaison LaVida Health Austin, TX Job Details Part-time $38 - $42 an hour 18 hours ago Qualifications Sales negotiation RN License Hospice experience Social media platforms Business development Business Administration Home health Productivity software Business Home health agency experience Nursing Full Job Description Job Description We are seeking a dynamic and motivated Home Health Marketing Liaison to join our newly licensed Texas home health agency. This individual will serve as a vital connection between our agency, healthcare providers, referral sources, and the surrounding community to promote awareness of our home health services. The ideal candidate is relationship-driven, results-oriented, and passionate about helping patients access quality home healthcare services. This role is responsible for developing strategic marketing initiatives, building referral partnerships, increasing community engagement, and supporting overall census growth. As the primary ambassador for our agency, the Marketing Liaison will spend significant time in the field cultivating relationships with hospitals, physician offices, case managers, social workers, discharge planners, and community organizations. Responsibilities Develop and implement strategic marketing plans to support agency growth and increase referrals Build and maintain strong relationships with referral sources including hospitals, physicians, social workers, case managers, discharge planners, skilled nursing facilities, and community organizations Conduct regular outreach visits to referral partners and healthcare facilities Plan, coordinate, and attend community events, health fairs, informational sessions, and networking events Educate healthcare professionals, patients, families, and community members on available home health services Identify and develop new target markets and referral opportunities Collaborate with internal clinical and administrative teams to ensure smooth communication and patient admissions Guide and support the referral and admission process as needed Requirements Previous experience in home health, hospice, healthcare marketing, or community outreach required Proven track record in marketing, sales, business development, or a degree in Marketing, Business Administration, Communications, or related field is preferred Experience working with referral sources such as physicians, hospitals, social services, case managers, discharge planners, and nurses or strong knowledge of home health services and the healthcare industry Strong networking, negotiation, and relationship-building skills Excellent verbal, written, presentation, and interpersonal communication skills Reliable transportation and willingness to travel locally for outreach activities Proficient in Microsoft Office, social media platforms (X, Facebook, Instagram) and general computer applications

Job Type:

Part-time Pay:

$38.00 - $42.00 per hour

Medical Specialty:

Home Health Experience:

home health care nursing: 3 years (Required) home health administration: 1 year (Required)

License/Certification:

Texas RN License (Required)

Work Location:

In person