SRM D&A Lead PN NA

Job Description:

Pet Nutrition (PN) is the most vibrant category in the FMCG sector. As we transform this exciting category, the Mars Pet Nutrition (PN) leadership team has launched a new program—Digital First. Digital First places pet parents at the center of everything we do, while digitizing a wide range of business processes and building future‑fit capabilities to achieve ambitious targets in top-line growth, earnings, and user centricity. Digitizing at scale across Demand & Supply is a key focus area for Digital First. This agenda requires strong thought leadership, high-quality decision-making, deep technical expertise, and the ability to navigate complex business challenges while building and leading a world‑class Data & Analytics (D&A) organization. Within the Digital First framework, the

SRM D&A NA

Lead will develop Data & Analytics products to unlock Strategic Revenue Management (SRM) potential for Pet Nutrition in North America. Reporting to the Integrated SRM D&A Director, this role will be an integral member of the North America PN SRM business team. The SRM D&A Lead will deliver capabilities that meet the needs of both the business and the data ecosystem. The role is responsible for defining and delivering the short-, medium-, and long‑term D&A strategy for SRM in North America, integrating solutions with the Trade Promotion Management (TPM) ecosystem, and playing a critical role in designing and deploying D&A tools and capabilities. Key Responsibilities Spearhead the D&A delivery of a comprehensive product strategy for Strategic Revenue Management, aligned with the PN North America vision, priorities, and goals Ensure seamless integration of SRM analytics with key Trade Promotion Management platforms to create a smooth end-user experience for Sales, SRM, and other stakeholders Partner with North America SRM and Sales teams to drive adoption of D&A products, transforming capabilities and maturity while fostering a culture of data‑driven decision‑making Collaborate with cross‑functional teams to design and implement analytics solutions aligned with product objectives and roadmap priorities Partner with the business to deliver SRM D&A capabilities such as: Strategic pricing Price Pack Architecture (PPA) Promotional event performance Promotion slotting and mechanics optimization Gross‑to‑net performance Trade architecture simulation Innovation simulation Point‑of‑sale assortment optimization Develop and implement a comprehensive data strategy to ensure the effective collection, storage, and use of relevant data, contributing to a strong data foundation for growth initiatives Maintain a strong focus on value creation and adoption of delivered capabilities, driving measurable impact through routine and advanced analytics while identifying efficiency opportunities Engage internal and external stakeholders to ensure alignment between D&A initiatives and business objectives Define and track key performance indicators (KPIs) to measure product success and business impact Communicate complex data and analytics concepts clearly to non‑technical stakeholders and provide training to product teams as needed Identify and mitigate data‑related risks, ensuring compliance with data privacy regulations and established governance standards for accuracy, interoperability, integrity, and security What We Are Looking For Proven track record of developing and implementing Data & Analytics solutions within Strategic Revenue Management to drive business value Deep understanding of pricing, promotion optimization, PPA, and trade architecture is required Experience in delivery management of analytics products, including strong business‑to‑science translation to enable effective partnership with Product Teams Demonstrated ability to embed data‑driven insights into business processes and decision‑making Strong storytelling skills with the ability to educate non‑digitally savvy leaders and teams across multiple organizational levels Executive stakeholder communication experience is a plus Proven ability to deliver results in a matrixed organization, including influencing without formal authority Experience building and leading high‑performing Data & Analytics teams Experience managing relationships with external data vendors and analytics service providers Strong project management skills, with the ability to manage multiple priorities in a fast‑paced environment Solid CPG and retailer knowledge, including experience using key internal and external data sources such as first‑party data and associate surveys What You Can Expect from Mars The opportunity to work with more than 140,000 diverse and talented Associates, all guided by the Five Principles A purpose‑driven company striving to build the world we want tomorrow, today Best‑in‑class learning and development support from day one, including access to our in‑house Mars University A competitive salary and benefits package, including company bonus #TBdigital # LI-AK1 #LI-Hybrid Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN'S

ORIGINAL

®, and

COCOAVIA

®. Alongside our consumer brands, we proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles - Quality, Responsibility, Mutuality, Efficiency and Freedom - inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.