Sr. Analyst, Marketing Insights

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states. Our braggingly happy team members - ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists - create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company's own brick-and-mortar grocery stores, pharmacies and fuel centers. Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Position Summary:

This roleis responsible foruncovering actionable insights that drive data-informed decisions forMarketingcampaigns, channels, and shopper experiences. Leads development of measurement frameworks, buildsdashboardsand translates complex data into clear, impactful stories to influence marketing strategy andoptimizeperformance. Here's what you'll do: Marketing LeadMarketing analytics and performance measurement acrosschannels and segments to assess ROI and effectiveness. Serve as the analytical head for advising leaders on fact-based decisions to improve sales and profitability. Insights Develop and socialize insights from first- and third-party datato shape targeting, personalization, creative and media strategy. Design andmaintaindashboards and reporting tools that provide real-time visibility into KPIs and performance metrics. Conduct deep-dive analyses to understand shopper behavior, elasticity, and loyalty drivers. Translate complex data into executive-ready narratives and visualizations that influence decision-making and strategic planning. Performance Management Proactivelyidentifyand investigate new business opportunities through exploratory analysis. Develop andmaintainanalytical processes using up-to-date techniques for evaluating impact, customersegmentationand profitability. Additional Responsibilities ? Take onadditionalresponsibilities as assigned or as the business needsevolve.? Here's what you'll need: Education ? Bachelor's Degree (Required) in Business Analytics or Economics, Mathematics,Statisticsor relatedfield. Equivalent combinations of education and experience will be considered.? Experience ? 6 years' experience withMarketing analytics; partnering with the business todeterminegoals, designing the measurement frameworks, evaluate the success of Marketingeffortsand delivering recommendations to senior leadership. Experience using advanced analytical techniques to solve complex business problems from massive datasets. Experience with marketing databases, segmentation, clustering,profilingand modeling tools as well as web analytics preferred. Hands-on experience with reporting, datadiscoveryand visualization tools. Skills & Abilities ? Strong analytical mindset with the ability to translate complex data into actionable insights. Quantifiedtrack recordof driving seven-figure business results through data-driven decision support. Excellent communication and presentation skills, with the ability to influence executive leaders with stories built on data. Project management skills with proven ability to lead implementation of analytical processes withaccurateand efficient repeatable results. Ability to effectively present information with visualizations with a focus on telling an impactful story. Knowledge of analytical, quantitative & statistical approaches to derive insights from large, data sets solving complex, ambiguous business problems using business acumen. Exceptional Excel (PowerBI, Power Query, etc.) and PowerPoint required. Travel Requirements ? Willingness to travel, including overnight stays, up to15% depending on business needs.?

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment. As part of our People First culture, SpartanNash is proud to offera robust and competitive Total Rewards benefits package. SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans. We are not able to sponsor work visas for this position.

Company:

SpartanNash Job Area:

Corporate Job Family:

Data Analytics Job Type:

Full time

Req ID:

R84802